From the category archives:

Search Engine Optimization

seo cheat sheet for ppc marketers

February 26, 2009

Most pay per click marketers are woefully ignorant about SEO, which is starting to become a serious liability given how things are progressing with the Adwords Quality Score algorithm.   I recently interviewed Jeremy Hambly, Director of Search Engine Optimization for RocketClicks.com about how to whip a PPC site into shape for organic traffic.
After the [...]

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SEO Essentials for PPC Marketing

February 24, 2009

PPC marketers almost always  “settle in” on a pure PPC mode.  Big mistake, not just because you miss the opportunity for a LOT of extra volume (65% never click  PPC ads) … but because PPC & SEO are slowly merging as the Adwords Quality Score becomes more and more sophisticated.
In this powerful mp3 interview  … Jeremy and [...]

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