From the category archives:

Search Engines

Bing Quality Score Best Practices

by admin on 12:50 pm

Hey, guess what PPC fans?

Now there’s TWO quality scores to contend with… oh joy oh joy!!!

Even better, there are NEW CHANGES to MSN’s quality score which are about to rock your world.

Never fear, Nicole Mennicke from Rocket Clicks to the rescue.

Below you’ll find a SHORT MP3 and MSN Quality Score Cheat Sheet .

(Don’t ever say I didn’t give you nothin’)

Dr. G :-)

RocketClicks PPC Management |  Do It Yourself |  Coaching | Total Conversion Code | Choosing Profitable Markets

Podcast: Play in new window | Download

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YouTube SEO Cheat Sheet

by admin on 1:08 pm

So, I recently did an interview with THE YouTube Maestro, Andy Frain…which not only has been getting rave reviews, but also got me listed on page one of Google for the term “ugly fat bastard”  (you’ll have to listen to the interview to find out why… and I’m still on the first page).

Below you’ll find a CHEAT SHEET for optimizing YouTube videos, as well as a link back to the interview itself.

Enjoy! – Dr G :-)

YouTube SEO Cheat Sheet

YouTube SEO Interview (MP3)

PS – Andy is looking for one or two more YouTube case studies to round out the portfolio before we start selling to larger companies.  So if you’ve got some YouTube videos you’d like to get ranked in the top 3 for your moderately competitive keywords AND you’d be willing to serve as a case study in our promotional materials, speak up now or forever hold your…  (Just send an email to youtube@videotrafficmasters.com)

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How to Get QUALITY Back Links

September 20, 2010

The rules of SEO are changing.  Google’s getting better and better at recognizing high quality back links, and discounting the links you can buy in volume.   In this straight forward interview, Nick Schurk of Rocket Clicks shows you how to get HIGH QUALITY Back Links for both SEO and real prospect click through.
Enjoy!
PS – [...]

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Content Network Negatives and Risk Management

February 16, 2010

According to Jered “The Content Network Exorcist” Klima (who has managed hundreds of thousands of dollars per month), there are nuances of negative site usage and risk management on the Content Network which elude virtually all AdWords users…
Things which Google themselves point out in the depth of their documentation…
Which have dramatic implications for how you [...]

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MP3: Insights for Search – Practical Uses

February 15, 2010

You’ll be Genuinely surprised at all the practical, immediately useful applications Rob Sieracki’s got for you using this underutilized and undervalued Google tool!
Enjoy
Rocket Clicks |    Beat the $20/mo Glenn Club Price Increase (2/26/10) |  Coaching Priority List

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Google Agency Land

October 1, 2009

Not many PPC marketers know about Google’s special support program for Search Marketing Agencies “Google Agency Land”. Well, guess who got featured in their video? (We’re so proud!)

(The grinning guy in green shirt is Jered Klima, from Rocket Clicks)
How to Do It Yourself | Coach with Glenn | Done For You

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Negative Keyword Slides

October 1, 2009

A few months ago we delivered a killer Negative Keyword Webinar, but neglected to post the slides.  One of my coaching students made me aware of this, and some people are having trouble watching the video (just clear your cache if you are, this fixes it 90% of the time).
In any event, you can download [...]

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Your Marketing Center of Gravity

September 22, 2009

There’s one mistake I see people make more often than any other (in both Adwords and Organic SEO), which could be defined as not having a “marketing center of gravity”.
You may THINK you know what I mean, and on the surface, you probably do.  But when you watch the video below, you’ll see the IMPLICATIONS [...]

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Google vs. Facebook – Advertising Wars

September 18, 2009

There’s a LOT more advertising inventory available than what you see in Google. (Google owns search, but there are about a dozen other networks with MUCH more inventory for display advertising)
You haven’t been able to get at it yet because of extremely high minimum spends (e.g. $10K to $20K/mo commitments) and because it’s much harder [...]

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Adwords Bragging

April 20, 2009

Sorry … just had to brag for a moment. (This is a testimonial received for The Naked Truth About Internet Marketing)
Email From A Client Who Previously Heard Me Present Hyper-Responsive Adwords Methods
“Hi Glenn, I just picked up your Truth Profits program and I gotta tell you…I was blown away by the PPC section you [...]

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