From the category archives:

Split Testing

All My Free Cheat Sheets, Mp3s, and Videos

by admin on 5:59 pm

Been cataloging and organizing the last 5 years of MP3 interviews, PDF Cheat Sheets, and Conversion Videos…

Thought I might as well give you the benefits of that too :-)

Right click the image above and you’ll get a PDF full of links to my BEST Cheat Sheets, Interviews, and Conversion Videos…

It’s all my best stuff, all in one place!

(Don’t say I never gave you anything)

Now go turn some visitors into buyers, would you?

Dr. G :-)

PS – If you haven’t already joined the LIVE CONVERSION WEBINARS club, you should do so now.  If for no other reason than (a) the “best conversion secrets of 2012″ video is about to scroll out of the archived club recordings and become a $67 product in it’s own right; (b) the “Persuasion Architecture” bonus audio contains the crowning jewel of all my work for the past 8 years and (c) today you can still download both of these for less than five dollars

PPS – If you’ve been through the hyper-responsive club but never got around to implementing the work (or not quite as thoroughly as you wanted to)–OR–if you’re servicing clients and think whitelabeling Glenn’s hyper-responsive bulls eye research behind you might make you look stronger to your client… get your tuchas over to BullsEyeMaster.com

PPPS – If you’re spending more than $20K/month in paid advertising and would like my team to start optimizing your landing pages and conversion funnel FOR you, well, you may be in luck!

PPPPS – If you’ve got a system that converts really well online but you’ve got NO telephone follow up in place, you really ought to consider letting this funny looking phone genius do it for you on commission.

A ZILLION Ps S:  Would much appreciate you SHARING this page, posting it in your forums, passing around the PDF by email to ALL your contacts, and telling your mama’s how cool it is to have Dr. Glenn’s stuff. (Not particularly modest, but hey, I’m too old for that)

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Using Microcommitments to Increase Profits

by admin on 12:44 pm

What’s that?  Do I hear some of you in danger off in the distance?
Are there too many money-sucking-conversion-leaks on your website?

Well there are 12 WORDS WHICH CAN FIX MOST OF YOUR CONVERSION PROBLEMS:

Fear not!  Today’s post and accompanying MP3 is something most marketers can quickly take advantage of…

And it all starts with something Perry Marshall told me about 8 years ago…

“If your sales process isn’t working, break it up into pieces” – Perry Marshall.

I think Perry first told me this over lunch in 2005…

And those words have rung in my ears ever since.

The vast majority of marketers forget just how mistrusting, frightened, and paranoid the average consumer is online.  And hey, if the internet has proven ANYTHING it’s this: just because you’re paranoid doesn’t mean people aren’t out to get you!

The consumer is reinforced for developing mistrust, fear, and paranoia online because even if the majority of vendors are trustworthy (and maybe only 1% truly out to scam you), when you multiply 1% by the sheer numbers of vendors on the internet the truth is you find a scam around every corner.

We live in a world where it’s sane to trust people only to the extent that they’re PROVEN trustworthy…

NOT “trust until people prove otherwise”…

Especially with internet vendors.

Know what the implication is for marketers?

You’ve gotta work a LOT harder to earn every little bit of trust along the way.

  • You can’t assume people will scroll down your page, you’ve gotta earn it…
  • You’ can’t assume people are ready to buy, you often have to get the opt in first…
  • You can’t always assume people are ready to opt in, you frequently have to earn their trust with valuable content, proof, and the look and feel of your site first…
  • And you can’t even assume people are willing to CLICK.  Instead, you’ve gotta earn the right to pull them deeper into your site by being sure to cover the “3Ps” above the fold (problem, promise, and proof!)

Listen to this intriguing interview I did with Ryan Levesque all about Using Micro-Commitments to Increase Web Profits…

And if more than 20% of you don’t find at least one HUGE conversion leak in your sales funnel by the time you’re done I’ll shave my big hairy beard off!  (Note: I haven’t seen my own chin  since literally August of 1987, and Sharon will kill me if I ever show it again–she says it makes me an Adonis–so you’d better believe I’m confident!)

Oh, and when you’re done, get your butt into my new Live Webinar Club (just $5 to get started as of the time of this post) and/or Personal One-On-One Coaching (new options available) so you can interact with me and start plugging ALL the conversion leaks on your site!

Podcast: Play in new window | Download

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The Strangest PPC Secret

April 22, 2012

OK, so here’s the strangest clickthrough secret I’ve come across in my years…
Something which has the capacity to take your prospect OUT of a competitive environment and position you as the obvious solution to their problem…
And something largely counter-intuitive, so I need you to stay with me please.
Here’s the secret…
When you’re in a high volume traffic [...]

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Make More Money By Turning OFF Your Advertising

April 10, 2012

If the escalating expense, difficulty, and time to generate a high volume of profitable internet sales is crippling your growth–or crushing  your morale–I’ve got a very important audio for you to hear today…
Because it’s entirely possible that…
“You Can Make More Money by Turning Off Your Time Killing, Morale Crushing, Migraine Inducing, Pain-in-the-Ass Advertising System!”
Listen to [...]

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My 2nd Best Email Subject Line Ever

February 1, 2011

I’ve sent 419 broadcasts to my entrepreneurial list in the past four and a half years.
The other day, Terry Dean asked me to identify the best 25 or so for us to include in The Total Conversion Code.  (Shameless plug).  So I analyzed all 419 … actually it was 417 at the time… all 417 [...]

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Important Split Testing Innovation

May 19, 2010

Like everyone else in direct marketing, I spend a lot of time extolling the virtues of split testing.  As well I should, because with ongoing, small improvements, implemented like a bull dog, you can radically change the performance of your whole sales systems.
Unlike everyone else, I urge people to have the patience to do their [...]

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More Math Can Make You Even More Money

January 20, 2010

The equation for the surface area of a wooden box is  (2 x (AB+BC+AC)) where the box has sides of length A, B, and C.
Who cares?  You do, if you want to make more money from your website.
You don’t have to understand the equation, pass a test on it, or even run it through a spreadsheet…
What [...]

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Using the Search Query Report for CTR Boosting Ad Copy Ideas

December 18, 2009

I’ve got a short but powerful observation for you today which involves the Search Query report.   And I THINK it’s something new no one’s really talking about.
But first… You ARE tracking conversion and running the Search Query report at least monthly, right?  Good!
(Hint: over 70% of the AdWords accounts I’ve audited, including many accounts [...]

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Peel and Stick in the Real World

September 24, 2009

(SHORT MP3)
People tend to become very myopic about their Google accounts, and often fail to see the broader picture.
Google doesn’t work the way it does just to benefit Google.  They’ve developed a very granular “peel and stick” reward system because that’s the way marketing works in the real world.  In fact, it worked this way [...]

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My Best Thinking on AdWords, SEO, and Competitive Intelligence

July 15, 2009

Below you’ll find a FREE MP3 of an intriguing 45 minute conversation I had with my Director of Copywriting and Director of Sales at Rocket Clicks.   (NOTE: The call has been slightly edited to remove the details of our clients and their sites)
We did NOT intend to distribute this conversation, so I apologize for the [...]

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