From the category archives:

Split Testing

Adwords Bragging

April 20, 2009

Sorry … just had to brag for a moment. (This is a testimonial received for The Naked Truth About Internet Marketing)
Email From A Client Who Previously Heard Me Present Hyper-Responsive Adwords Methods
“Hi Glenn, I just picked up your Truth Profits program and I gotta tell you…I was blown away by the PPC section you [...]

Read the full article →

Some PPC Answers to How Many Conversions

March 31, 2009

There were a number of questions and comments on yesterday’s post “conversion testing – how many actions?” and I wish I could respond to all of them.  
Instead, I want to offer a practical alternative which plenty of people will take issue with, but I think it’s an important insight to put this all in [...]

Read the full article →

Adwords Taguchi Testing Cheat Sheet

March 10, 2009

Here’s the free adwords taguchi advanced testing cheat sheet I promised you

Read the full article →

Beyond Peel and Stick – Adwords Success Factors

February 15, 2009

The vast majority of pay per click search marketers focus on TECHNIQUES like split testing, peel and stick, keyword research, and matching options.  Surprisingly Perry Marshall, author of  Entrepreneur’s “Ultimate Guide to Google Adwords” suggests that most beginners quickly master these Adwords fundamentals, yet are prone to ignore the REAL drivers of success.
Enjoy this 41 [...]

Read the full article →

Adwords Success Factors

February 9, 2009

If you haven’t done so already, please download the FREE PPC MP3 with Bryan Todd, co-author of the Ultimate Guide to Google Adwords here:
FREE MP3: Fundamental Adwords Assumptions Most Get Wrong,
Even, (And Perhaps Especially) After Years Of PPC Experience:
PPC MP3
Bryan is the co-author of the “Definitive Guide to Google Adwords” and, by Perry Marshall’s own [...]

Read the full article →

Adwords Conversion – Advanced

February 6, 2009

Part 3 – Where To Find Free Taguchi Testing Software

Part 4 – Advanced Adwords Testing Example

Part 5 – Advanced PPC Conversion Testing

NOTE: This post is a continuation of from yesterday’s post on advanced adwords testing

Read the full article →

Advanced Pay Per Click Testing

February 5, 2009

“Scientifically Improve Your Clicks, Sales, And Profits Hundreds Of Times Faster by Testing More Than One Thing At A Time!”
Part 1 – The Limits of Traditional Split Testing

Part 2 – The Taguchi Miracle

This post is continued with Advanced Adwords Conversion

Read the full article →

more split testing magic

January 30, 2009

Earlier today I introduced you to www.SuperSplitTester.com … the free utility which does the math to help you stop choosing the WRONG ads in your adwords split tests and helps you choose the one which makes you the most money PER IMPRESSION.
I wanted to explain in more detail.  Here’s the thing:
Google has everybody focused on [...]

Read the full article →

Split Testing – Why You’re Doing It Wrong

January 30, 2009

WARNING: “99% of Adwords Advertisers Are
Making Split Testing Decisions Using The Wrong Numbers!”
(And if you make Adwords split testing decisions based on click through OR conversion alone, you’re definitely one of them)

You can pick up the spreadsheet here
Or there’s a FREE utility to fix the problem here

Read the full article →

Next Entries →