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Simpler PPC Marketing?

February 8, 2009

David made an interesting comment on my post about hyper-responsive pay per click marketing yesterday:
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Isn’t the *Hyper-Responsive Consumer* that you are describing the most informed buyer in our market? We could call him our most educated buyer couldn’t we?
So how about this approach to what you are saying in 2 videos: ‘The way to [...]

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Keyword Research for Adwords – Crucial Concept

February 3, 2009

Getting lost doing your pay per click keyword research? Join the crowd! Here’s how to get FOCUSED and UNSTUCK in your keywords fast:
Step One – Define Your “Bulls-Eye” Keyword Concept

Step Two – Gather “Bulls Eye” keywords using Google’s free keyword tool, but do NOT get carried away!
Concept
Step 2 – Part 2

Step 3 – [...]

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Email Personalization No One Uses

February 1, 2009

Almost NO ONE uses email personalization anywhere else besides the subject line and in “Hi FIRSTNAME”. I”ve actually tested and found a higher CTR on emails where you do. It’s particularly effective towards the END of the message near a call to action that drives them to a sales page.
G

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taming adwords logic

February 1, 2009

I find it horribly upsetting to see how many adwords marketers simply don’t use the reporting center.
Here’s the thing … Google uses FUZZY LOGIC to serve your ads on all but exact match keywords.
And even though Google has the best fuzzy logic around, it’s still VERY FUZZY, and the percentage of irrelevant and costly keywords [...]

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