From the category archives:

Video Marketing

YouTube SEO Best Practices (MP3)

by admin on 6:21 am

Most marketers know that YouTube now has more viewers than CBS, NBC, and ABC TV combined.   Yet they still struggle immensely to figure out how to integrate YouTube into their marketing mix.

Enclosed (below) is an MP3 with our resident YouTube expert, Andrew Frain.  Best practices reviewed… some unusual tips you probably haven’t heard elsewhere.

Listen now while you’re thinking about it, and you just might find that extra traffic you’re looking for.

Enjoy,

Dr G :-)

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As I write this, launch after launch is promising to teach you how to get targeted traffic outside of PPC (let’s face it, we’re all fed up and drowning in their endless rules and constantly rising prices)

Let’s talk, for example, about getting a video ranked at position #4 or above on Google’s primary search results page.  That’s PRETTY damn valuable real-estate as compared to PPC if you can get it…

Because not only do you enjoy a much healthier click through rate than the average PPC ad, but you’re capturing the attention of people who want to be engaged by a video message.

Those are  much more valuable visitors than text clickers, in my strong opinion, because (a) they stick on your landing page longer and (b) they make a more emotional and personal connection.

* Cheap Targeted Traffic, Guaranteed (And 100% Done For You!)

Well, with all the expensive education being offered that’s supposed to teach you how to get those rankings, why do you suppose the field is still so wide open?

Wouldn’t you expect the opportunity to be drying up quickly with thousands of people knowing how to do it?

I’ve studied the Video SEO market extensively in the last six months.  (And anyone who’s been on my list for even a few months knows exactly how exhaustively I research a market before I enter it)

Here’s what I see.

The opportunity IS there.

You really CAN get videos ranked above the fold on Google’s first page (YouTube too) in relatively short order.

And you COULD learn how to do it yourself with very intensive study, practice, and hard work.

But it’s FAR from easy.

It takes a lot of work.

The algorithms are more complex than people are leading you to believe, and I’m not sure the educators are giving you all their secret sauce.

Also…  it’s probably not the highest and best use of your time to spend months mastering this (unless you’re planning to as a full time endeavor)

And think about it… with the sheer number of keywords available to rank like this, wouldn’t someone who REALLY knew how to teach it do much better by providing a DONE FOR YOU SERVICE instead? Especially if they GUARANTEED the results?

That’s exactly what I’m doing with Andy Frain.

He and I did a few tests just a little while ago and you know what?  The guy can do it. AND…

I had to STOP selling it after just a few weeks because I realized this was MUCH bigger than I had possibly imagined.

I had to lock him down to an exclusive.

I had to set up multiple channels of distribution so we could get the word out quickly (way beyond this list… we’re already connecting with large brands, big direct response agencies, etc)

I had to open a new company, get my ducks in a row, and do some serious capacity planning.

Because it was too damn easy to sell (it’s always like that when you’re selling “money at a discount” with NO real work involved for the client while simultaneously solving a desperate problem)

Well… we’re ready now for about a dozen more case studies. And, while this service has been netting targeted, valuable clicks in the neighborhood of 1/3rd to 1/10th what it would cost you in PPC for keywords of your choice (Note: often VERY competitive keywords!)…

We’re going to offer people willing to be case studies an even lower price.  (Note: we charge for the GUARANTEED ranking  not per click)

So here’s my suggestion to you…

It’s not even necessary that you trust or believe me at this point (although if you’ve been following me for a while I’d hope you do).

Because like I said, we’re GUARANTEEING the rankings AND we’re DOING IT ALL FOR YOU!

So it’s only necessary for you to ask yourself if you really DO have enough targeted and profitable search traffic right now…

And if you’re willing to continue struggling to find it, or spending endless hours learning to generate it yourself.

Because I’m pretty sure the answer to both of those questions is NO…

And I’m pretty sure you’ll thank me…

I’m 100% sure it’s worth a look!

Dr. G :-)

* Cheap Targeted Traffic, Guaranteed (And 100% Done For You!)

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