According to Jered “The Content Network Exorcist” Klima (who has managed hundreds of thousands of dollars per month), there are nuances of negative site usage and risk management on the Content Network which elude virtually all AdWords users…
Things which Google themselves point out in the depth of their documentation…
Which have dramatic implications for how you manage the content network… it’s a real paradigm shift. Without question, it’s the most valuable thing I’ve learned about Adwords this year, and it’ll only take you 15 minutes to go through.
Highly Recommended,
Glenn 
Rocket Clicks PPC Management | Beat the $20/mo Price Increase (2/26/10)
PS – The thematic shift Jered presents is entirely consistent with the focus of my hyper-responsive club. Essentially, you need to start thinking THEMATICALLY, which requires you to more tightly define what your entire site is about than ever before. In fact, one way of understanding Quality Score is a recognition that if you don’t take the time to clearly outline your exact place in the world of keyword conversations, Google will define it for you!
I’ve thought long and hard about the best way to define your space, then conquer it with focus and determination in Google (both Search and Content) and beyond. This is NOT a technique or a fad, but a set of principles you implement with a step by step over-my-shoulder system.
I’m implementing one last price raise on February 26st, jumping from $77 to $97. So if you’ve been on the fence following me, consider this your limited opportunity to LOCK IN YOUR RATES FOREVER. (Note: I never raise rates on active members ) Beat the $20/mo Price Increase (2/26/10)
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{ 9 comments… read them below or add one }
Thanks again, Glenn, for all that you do.
Glenn your giving approach is certainly tempting me to join your Hyper-Responsive Club even though I am overloaded with stuff to work through.
I\\\’ve seen your gradual price increase strategy used before and it is a policy I like and it\\\’s a policy I plan to use myself when I eventually create a product to sell instead of giving things away.
Thanks again.
Thanks Paul … you’ll be happy you joined, I’m sure. (I’ve previously clicked through your link to see what you do since you comment so frequently)
The gradual price increase works particularly well in continuity programs, provided there’s enough value in the program to be perceived as a WOW factor. It trains your core audience to become early adapters, and to actually stay with and implement your program because there’s a kind of in-built penalty if the leave and must return at the higher price. And when you’ve got something which actually works, the major obstacle to growth is implementation.
Of course, the price increases also create a steady sales pressure, much like an auction, and people do tend to flood in right before the deadlines.
It’s a strategy I’ll definitely be repeating as Sharon and I launch the continuity program at EmotionalEatingSecrets.com next month.
Anyway, thanks for your kind words, as always,
Dr. G
Yes I think you\’ve got my wriggling on the line at the moment Glenn (to use a fishing analogy) but you are definitely reeling me in.
Mind you I am going to have to give up on another monthly membership – I\’m a big believer in the stop start more less type of thinking
http://businesscoaching.typepad.com/the_business_coaching_blo/2009/07/stop-start-more-less-grid.html
to recognise that life is about managing your finite limits.
Learning is great – I am an addict but it is a huge mistake to confuse learning with earning.
I’m curious why there are no phone numbers on the Rocket Clicks site. I sent an e-mail and never heard back.
Hi Paul, I’m sorry you had trouble connecting with us. I’d like to give you the full answer to your question, though I’m afraid you may not like it at first. But if you reflect on the below seriously, you’ll see how it serves our clients better than most companies.
The best way to connect with Rocket Clicks is to request a paid consultation at http://www.PayPerClickMuscle.com or to submit the free contact form here, which is given somewhat lower priority.
Email is not always reliable due to a multitude of filters, etc.
So the bottom line is, we don’t keep phone numbers on the site in order to protect our ability to dedicate time to serving current clients.
Literally hundreds of thousands of marketers know of Rocket Clicks, the majority of whom are interested in getting free advice when we provide an open phone line.
Similarly, while we appreciate knowing what your questions are so we can try to address them on the Rocket Clicks Blog, we unfortunately can’t respond to all free inquiries for advice on an individual basis, even if they’re received through our contact form.
In short, we’ve found the ONLY way we can maintain quality is to request that your first contact with us be a paid consultation. We find this screens for only the most serious prospects and eliminates no-shows, telephone tag, and many of the other time wasters which prevent most service businesses from succeeding, or from delivering true quality.
Of course, customer problems are always addressed promptly. And we DO maintain a free contact form since we know there are qualified exceptions we can’t anticipate. But the “paid first contact” philosophy has done wonders for our business AND our customer satisfaction. We suggest everyone in the service industry try it for themselves.
G
PS – If you’re having trouble contacting my other company (Psy Tech Inc…. where I run all my educational products and this blog), you can submit a ticket at our helpdesk.
Thanks Glenn. Sorry, I should have clarified that I sent an e-mail in to the careers@rocketclicks.com. I am truly impressed with the type of cutting edge work that your team does in AdWords and I would like to very much be a part of that.
Eerily silent all of a sudden hmmmmm………..
yea we should be aware of any scam PPC outside..whilst address is the most important things in bussiness website.