What if you understood something about your market that no one else did.
What if you could see the entire STORY your prospect was engaged in … the problem they were solving, what role they wanted you to play, how they wanted you to transform their lives with your copy?
This has got to be one of the coolest interviews I ever got out of Sharon … see how you can get your copy to write itself. Free MP3
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{ 14 comments… read them below or add one }
Emotional headlines
Hi Guys;
That was a really cool interview; I always enjoy your interactions.
While I understand the principles and concept of the IconoCards, I tend more to a \’left brain\’ approach to understanding most things, and gain greater understanding from hearing the distilled results (your presentation) than I would garner attempting to do the exercise(s) personally.
Ergo, I am more a candidate for a \"done for you\" in the application of this technology, as I readily understand the value of being able to speak directly to \"the story in their mind\".
Excellent interview/presentation in all respects – Thank you.
Best Regards,
Rick
P.S. I have enrolled in your (Glenn\’s) \"Hyper-Focus\" club, and am staggered at the depth and completeness of what you are providing – And you\’re right – nobody else is addressing this topic, and certainly not with remotely the degree of clarity you have built in – Thank you again.
If you are here for the \"FREE MP3: Emotional Copywriting Magic\", you have been suckered by Glen Livingston because it isn\’t here. Cheers!
Miles, it’s on the link within the post that says FREE MP3 (always was, always will be) … but for your convenience, here it is again
I AM NOT MOVING AHEAD ,WHY?
RASHIE
Because you’re asking the wrong question.
Rick … thanks for your kind words about the club - they mean much to me as I’ve been working EXTREMELY EXTREMELY hard to make it comprehensive, affordable, and EASY.
<code>admin 04.24.09 at 7:30 pm
Because you’re asking the wrong question</code>
Then what is the right question Glenn.
The right question is “How CAN I move ahead?”
Glenn/Sharon Livingston
Dear Doctors Livingston,
It is difficult for me to express how much i appreciate and esteem your giving. While writing down notes on ths tape you gave, it appeared to me that the concepts you put forward might not only be named (and probably already are), but, could be put into a spread sheet this would not only be useful to advertising writers and promotional departments but, to sales people in their preparation and perhaps to clinical physiologist.
I have included below 4 groups which I put in columns. The title of each column could probably be improved and may refer to a faze of the sales/analytical process In any case this method helped clarify the content for me.
1)WHO-WHO I AM (ARCHETYPE). A) Slave driver B)Wounded child C) A guide D) Adventurer 2) ACTION . A)Which B)Who made C) lead them to be an D) – 3)REPRESENSTATION A) A business/society B) Suffering/Fright C) The path D) To free oneself 4) A) Who does not understand and drives on resulting in wrong direction B) desperation for relief C) Needs D) to express happiness.
This chart may help some state/agitate a problem/situation, develop interest and with concrete aids (videos, testimonials etc.) convince.
Again my deep thanks to you both for you tireless efforts.
Most sincerely,
David Stanley Epstein
Hi Glenn..
Should I be following you?
My Best friend(s).. (RE my family, my dogs and I know it’s hard..)
You are lucky to have a partner in life who can question you to release your story..
You also mention ‘AGITATE’ the problem.. and laugh In the face of challenge – you lucky puppy!
The real life problem is MARKETERS want to ‘Make Money’
Money is a tool. I think YOU are lost here Glenn.
And you are also lucky in the fact that you have a partner who can advise you like your mother/counsellor/mentor..
What you need to do is deploy your caring knowledge, where it counts..
Today I read.. babies in Africa were starving and dying because they had no rain – no food – babies die.
1000 miles away people, including a 50 year old Grandmother is served with a platter of ribs… enough to feed a a family for months.The Grandmother does not want the ribs on the platter but nod’s and accepts the challenge of consuming the platter.
Please explain the reason behind this Glenn..
If you are so inclined to be such a dedicated perfectionist and independent..
Why do you rely so much on your wife and your business partners without disclosing the facts. I think you should disclose the reason behind your real success Glenn and that is your relationships..
Stop fooling yourself and me..
And that is because you have support from your relationships.. The spreadsheets and the technical geek stuff doesn’t cut the mustard my
friend. This is your own ‘fantasy’. I love it also however without support from your relations you are lost – and I think you are too Glenn..
Please explain..
Hi Glenn..
Should I be following you?
My Best friend(s).. (RE my family, my dogs and I know it\’s hard..)
You are lucky to have a partner in life who can question you to release your story..
You also mention \’AGITATE\’ the problem.. and laugh In the face of challenge – you lucky puppy!
The real life problem is MARKETERS want to \’Make Money\’
Money is a tool. I think YOU are lost here Glenn.
And you are also lucky in the fact that you have a partner who can advise you like your mother/counsellor/mentor..
What you need to do is deploy your caring knowledge, where it counts..
Today I read.. babies in Africa were starving and dying because they had no rain – no food – babies die.
1000 miles away people, including a 50 year old Grandmother is served with a platter of ribs… enough to feed a a family for months.The Grandmother does not want the ribs on the platter but nod\’s and accepts the challenge of consuming the platter.
Please explain the reason behind this Glenn..
If you are so inclined to be such a dedicated perfectionist and independent..
Why do you rely so much on your wife and your business partners without disclosing the facts. I think you should disclose the reason behind your real success Glenn and that is your relationships..
Stop fooling yourself and me..
And that is because you have support from your relationships.. The spreadsheets and the technical geek stuff doesn\’t cut the mustard my
friend. This is your own \’fantasy\’. I love it also however without support from your relations you are lost – and I think you are too Glenn..
Please explain..
Hallo,
You are reminding me of the treas and the green leafs. The green leaves synthesize energy from the sun. I’ts the ‘miracle’ how the ‘tree keepers’ feeds tree waters and shades it from the stormy weathers.
It’s so beautiful how the autumn leaves are laying on the ground.. and the trees blossoms will come next spring.
The caretaker is so busy sweeping the old leaves away and the path is clear for the people to come and see the lovely trees blossom
Autumn is so nice, spring is too beautiful, my favorite though is winter, all the trees have no leaves and are covered in snow and look so pretty.
The garden looks so nice at that time of the year.. the birds are very playful all the time, I think the brirds love the early catch at finding the first worm.. and next day they will come again to look for more worms..
Thank you Doctor Mrs and Mr Glenn.
Fritz
I haven’t listened to the interview yet – just downloaded. I have a suggestion though – maybe you should stop telling people you’re a psychologist my dear man, ’cause you’ve got some weird-ass people in here.
I know you probably won’t publish this but it was for you anyway. I belong to your HyperResponsive Marketing Club and I stay, not because of the lessons (I’m way to terrified of PPC to EVER try it) but because I love the stuff you send out.