Let me ask you a question. If the following four emails appeared in your inbox, which one would arouse your curiosity? Which one would you be most likely to click?
- “30% off today only”
- “trust me on this one Glenn”
- “it ends tomorrow”
- “disturbing things I do in the phone”
Right?
Ben Settle is a master of mixing entertainment and sales. He writes some of the most compelling subject lines I’ve ever seen (he says he grabs ideas from Comic Books), and implements a very unique style in his blog.
Honestly, I can’t help but look when I get an email, or see a new post from him in my Google Reader.
This was one of the more entertaining and fun interviews I’ve done this year, enjoy!
Dr. G 
PS – Be sure to download the comic book classified scans we talked about in the interview.
PPS – In order to use emotional copywriting effectively you need to have KEYWORD FOCUS. That’s because you can’t know the concerns, objections, and true motivations of your market if you don’t know where your market begins and ends online. And because the internet is indexed by keyword, you really need to isolate your single most important keyword using very solid rationale. It’s the only way to write truly powerful emotional copy that attracts hyper-responsive prospects!
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{ 7 comments… read them below or add one }
Thanks, Glenn, your content is always first class!
“Trust me on this one, Glenn”
If it was FROM you (note the inserted comma)
Mark
Hello Glenn,
Thanks for doing this informative interview with Ben Settle. I like the idea of writing content to your email or blog subscribers like one would write to friend.
Right on point! Clients only buy from those who deliver value, establish credibility, and trust. This concept makes the process of email writing and blog posts much more simpler. Keep up the great work with your wonderful content.
Peace & Much Success,
Andre Hayward
The one thing I learned from this audio is to that you must incorporate your life into your blog. The more real you are to your subscribers the better the interaction will become. People like to relate to the normal things that happen in your life day to day. When a perceived experts share a misstep he mad in his marketing, the listening would be relieved that they don’t have to live up to perfection. Everyone wants to be different, yet everyone wants to know that the same thing that happens to them also occurs in other people lives
The last comments about trust and about how testimonials are the weakest form of proof is very intriguing. Thanks to both of you for the great content on the audio, and for the e-books. I’ll likely be forced to purchase some more material based on the reality that I stayed engaged through the whole hour.
Hey Glenn,
Thanks for finding another believable expert in their field. As an added plus, he\’s also done the copywriting for one of my competitors. No wonder his copywriting is so good! Anyway, I really appreciate all the information you put out, and I think this audio plus your <a href=\"http://www.glennsentme.com\">advanced internet marketing research system</a> will allow me to get to where I need to be. Thanks again, Glenn.
Scott
Are you kidding me?
I enjoy listening to this guy. I don’t care whatever he want to say I just open whatever comes from him.