Things which Google themselves point out in the depth of their documentation…

Which have dramatic implications for how you manage the content network… it’s a real paradigm shift.  Without question, it’s the most valuable thing I’ve learned about Adwords this year, and it’ll only take you 15 minutes to go through.

Highly Recommended,

Glenn

Rocket Clicks PPC Management |    Beat the $20/mo Price Increase (2/26/10)

PS – The thematic shift Jered presents is entirely consistent with the focus of my hyper-responsive club.  Essentially, you need to start thinking THEMATICALLY, which requires you to more tightly define what your entire site is about than ever before.  In fact, one way of understanding Quality Score is a recognition that if you don’t take the time to clearly outline your exact place in the world of keyword conversations, Google will define it for you!

I’ve thought long and hard about the best way to define your space, then conquer it with focus and determination in Google (both Search and Content) and beyond.   This is NOT  a technique or a fad, but a set of principles you implement with a step by step over-my-shoulder system.

I’m implementing one last price raise on February 26st, jumping from $77 to $97.   So if you’ve been on the fence following me, consider this your limited opportunity to LOCK IN YOUR RATES FOREVER.  (Note: I never raise rates on active members ) Beat the $20/mo Price Increase (2/26/10)

Enjoy

Rocket Clicks |    Beat the $20/mo Glenn Club Price Increase (2/26/10) |  Coaching Priority List

Me too.

And I’m convinced it’s just another instance of  ”confuse and conquer”.

That’s why I asked Ty Price, Director of Ecommerce at RocketClicks.com (and now also a partner in the business)… to spell out in Plain English exactly what’s involved in getting free traffic, especially for PPC based websites.

Ty’s kind of like a “Buddha” around the office.  He has an uncanny knack for remaining calm in the face of any “urgent” business situation,  and a particularly friendly and easy way of simplifying supposedly complex issues.

So enough with all the SEO Voodoo already.  It’s not so complicated… listen to this FREE MP3 and you’ll be able to explain it to your 7 year old.

Enjoy,

Dr. G

PS – If you’d like a consultation about SEO for your business, please contact Rocket Clicks below.

Rocket Clicks |    Beat the $20/mo Glenn Club Price Increase (2/26/10) |   Coaching Priority List

LIARS.

A Darwinian economy creates ruthless temptation to lie, exaggerate,  distort, and mislead.  And the PPC auction puts that on steroids.

Every time you look at the results of a split test you’re faced with a moral dilemma.   Because the majority of the time, strengthening your claim beyond what you can actually deliver raises your click through and conversion.   And sadly, outright lying raises it stratospherically.

Of course, the smart marketer knows that lying creates only trial, not repeat. (It can also lead to being married to a big smelly guy named Bubba, and spending a lot of time lifting weights in the yard)

So what’s an ethical marketer to do?

I’ve known Chuck Batson for years, have had dinner with him, and in my judgment he’s one of the most ethical marketers around.  Chuck  operates in a market you’d think is more traditionally known for honesty and compassion… the vegetarian/vegan/raw-food world. (Which means, you know… he refuses to eat fried kittens and stuff, no matter how good they taste)

But he’s up against LIARS too.

Thankfully, he used my old How To Double Your Business course (predecessor to the hyper-responsive club) and found an honest way into the market, but he’s only making a few bucks and because he works full time as a programmer, he can’t seem to find the time to expand.

I really like Chuck, respect his values, and appreciate what a dedicated customer he’s been for almost 4 years.

Listen carefully and you’ll learn a few things about dealing with the Liars in your market too!

Dr. G

PS – Chuck asked a few very valuable questions towards the end about the difference between free and paid content.  It’s definitely worth listening to the answer if you’re following my model.

Glenn Club |   Coaching |  A to Z Product for Newbies |  Advanced Adwords Seminar

But what about getting higher scores on keywords which are already performing for you?

What about moving from 6s and 7s to 9s and 10s?

And more importantly, how do you maximize your PROFITABLE IMPRESSIONS on keywords which are already performing well for you?

Other than Google, I think perhaps no one knows better than Rob Sieracki, recently promoted to Chief Operating Officer at Rocket Clicks.

If you’ve got even one keyword which runs profitably in AdWords, I guarantee you’re going to kiss me for putting this interview together. (No complaints about the beard please)

Enjoy!

Dr. Glenn

Glenn Club |   Coaching |  A to Z Product for Newbies |  Advanced Adwords Seminar

I mean, there’s exact match, phrase match, broad match, expanded broad match, and now “automatic broad match”.  Throw in negative exacts, negative phrases,  etc. and you’ll have an aneurysm.

Jerrold Burke is a Senior Analyst in the PPC department at Rocket Clicks.  He proactively contacted me to suggest we do an audio which clarifies how to leverage Google’s fuzzy logic in SEARCH.

Most importantly, in this short and free MP3, we concentrated on Automatic Broad Match, the broadest of the broad.  It’s a feature still in Beta so you won’t yet see it in all accounts, but we’re pretty sure it’s coming down the pike for everyone.

If you happened to have opted into the Beta in 2008 and forgotten about it, you might find you’re dripping money when you look at your Search Query Report (or you might be pleasantly surprised to see the opportunities)

Here’s how to manage the Beast…

Enjoy!

Dr. G

He’s also the host of “PPC Rockstars”, a weekly pay per click podcast with some truly valuable guests and marketing gems.

David not only agreed to an exciting interview for my listeners (36 minute free MP3 below), but also graciously donated his content advertising book (and this is a REAL, meaty book with detailed examples) for you all to freely download.

Enjoy!

Dr G

Glenn Club |   Coaching |  A to Z Product for Newbies |   Advanced Adwords Seminar

In other words … “Show Them, Don’t Tell Them”

At that time,  several people asked for more detail on exactly HOW to do this.

So Sharon and I recorded this little audio … hope you enjoy!

Dr. G

www.HyperResponsiveMarketingSecrets.com

But did you know there’s  traffic available WAY beyond Google, MSN, Yahoo, and PPC?  I’m talking several orders of magnitude of traffic … think “how can I add a few zeros to my visitor count each month”

It’s true.

“Enclosed” is a free MP3 interview with my former mentor and friend… the man who originally helped me put the pieces together in  PPC  has now moved way beyond PPC.  He’s been testing and tracking and creating his own formula.

Well worth the listen!

Enjoy,

Dr. G

PS – Yes, he’s also got a course (and yes, I’m an affiliate).  Jonathan gave me the course, I’ve been through it thoroughly, and think it’s extremely worthwhile information.  (It’s also not at all expensive).  If you’d like to find out more, please visit www.WayBeyondPPC.com

Terry Dean, in particular, sent me an email saying he wasn’t so sure he agreed with me.  So I suggested he and I do an interview where we could iron out our positions.  In the end, as you might expect, it turned out to have quite a bit of marketing advice within it (e.g. the evolving role of images as compared to text in marketing), but the most exciting part from my point of view were the specific techniques we each discussed for integrating play into work or…

How to have more fun at work (for internet entrepreneurs)

Enjoy!

G

www.HyperResponsiveMarketingSecrets.com

PS – There’s a little clicking sound at the beginning of the interview.   It goes away after 20 seconds, so don’t let it throw you OK?

PPS – I closed the personal coaching board to new registrants this morning for the rest of the year, no more inquiries please (sorry).