Most of the Quality Score chatter online seems focused around dealing with low scores which make playing the game all but impossible.
But what about getting higher scores on keywords which are already performing for you?
What about moving from 6s and 7s to 9s and 10s?
And more importantly, how do you maximize your PROFITABLE IMPRESSIONS on keywords which are already performing well for you?
Other than Google, I think perhaps no one knows better than Rob Sieracki, recently promoted to Chief Operating Officer at Rocket Clicks.
If you’ve got even one keyword which runs profitably in AdWords, I guarantee you’re going to kiss me for putting this interview together. (No complaints about the beard please)
Enjoy!
Dr. Glenn 
Glenn Club | Coaching | A to Z Product for Newbies | Advanced Adwords Seminar
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{ 3 comments… read them below or add one }
Listening to the MP3 really good info. So I guess it means to use broad match to gather the search terms that actually triggered the broad match, then add those search terms which brought in impressions as exact match if relevant or add as a negative if not relevant and then delete the broad match term which should increase quality score.
Am I missing something?
Hi Eric … the exact match additions are the ones which may increase quality score. Working the negatives and deleting non-performers is just to increase your click through rate on broad match (a very good thing for costs), and eliminate non-converters, … quality score is calculated on exact match only. You can also peel and stick good performers to get an even higher CTR by writing a better ad and/or sending them to their own landing pages for better conversion.
Very interesting. I’ve been trying to prove at my new work that being more focused helps increase CTR which reduces Avg CPC and increases Impressions Share. A nice virtuous circle. It’s a slightly uphill battle since they’re still of the mindset that they should try and harvest as many keywords as possible (the Keyword Candy store as you call it Glenn).
We have our Google reps in tomorrow and I’ll definitely be asking for the Impression Share reports at the query level.
That bit about the Exact Match CTR being the one that affects the QS is golden. Blimey… why don’t they tell us these things?
Thanks again.
Andy