Comments on: Getting More Profitable AdWords Impressions

By: Bill Gustafson

Bill Gustafson — Mon, 09 May 2011 15:02:22 +0000

As usual very useful information, thank you. It seems to me that due to the complexity the more you go into Adwords the more you need professional guidance from a company such as Rocket Clicks.

By: Andy

Andy — Wed, 03 Feb 2010 22:08:47 +0000

Very interesting. I’ve been trying to prove at my new work that being more focused helps increase CTR which reduces Avg CPC and increases Impressions Share. A nice virtuous circle. It’s a slightly uphill battle since they’re still of the mindset that they should try and harvest as many keywords as possible (the Keyword Candy store as you call it Glenn).

We have our Google reps in tomorrow and I’ll definitely be asking for the Impression Share reports at the query level.

That bit about the Exact Match CTR being the one that affects the QS is golden. Blimey… why don’t they tell us these things?

Thanks again.
Andy

By: admin

admin — Tue, 02 Feb 2010 10:56:25 +0000

Hi Eric … the exact match additions are the ones which may increase quality score. Working the negatives and deleting non-performers is just to increase your click through rate on broad match (a very good thing for costs), and eliminate non-converters, … quality score is calculated on exact match only. You can also peel and stick good performers to get an even higher CTR by writing a better ad and/or sending them to their own landing pages for better conversion.

By: Eric

Eric — Tue, 02 Feb 2010 06:12:21 +0000

Listening to the MP3 really good info. So I guess it means to use broad match to gather the search terms that actually triggered the broad match, then add those search terms which brought in impressions as exact match if relevant or add as a negative if not relevant and then delete the broad match term which should increase quality score.

Am I missing something?