Comments on: Hidden Dangers of a High Conversion Rate http://www.payperclicksearchmarketing.com/hidden-dangers-of-a-high-conversion-rate/ Hyper Responsive Marketing for Achievement Oriented, Introspective Entrepreneurs Sun, 05 Feb 2012 20:01:47 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Alex G http://www.payperclicksearchmarketing.com/hidden-dangers-of-a-high-conversion-rate/comment-page-1/#comment-4229 Alex G Thu, 14 Apr 2011 14:25:27 +0000 http://www.payperclicksearchmarketing.com/?p=929#comment-4229 There is one situation the highest CTR is always good - when you're SELLING (not buying) clicks. I mean AdSense and other CPC publisher programs, of course. In that game Google does most of the click conversion optimization for you if you just help them by bringing a lot of traffic. I have some pages with 30-40% CTR... and I love 'em. There is one situation the highest CTR is always good – when you’re SELLING (not buying) clicks. I mean AdSense and other CPC publisher programs, of course. In that game Google does most of the click conversion optimization for you if you just help them by bringing a lot of traffic. I have some pages with 30-40% CTR… and I love ‘em.

]]> By: Kim Cooper http://www.payperclicksearchmarketing.com/hidden-dangers-of-a-high-conversion-rate/comment-page-1/#comment-4195 Kim Cooper Sun, 03 Apr 2011 22:52:33 +0000 http://www.payperclicksearchmarketing.com/?p=929#comment-4195 Great post as always Glenn, and right on topic for us. We have the word cure in the title of our website and although we do have solutions for a problem that the mainstream says is incurable, have excellent support staff, and our products are jam packed with value, the word cure has caused so many problems for us that if I could do things over again I would not have included it. Unfortunately however it is in our URL and I am very hesitant to change that after being successfully in business for over 3 years. Oh and BTW I look forward to having the time and money to join your club soon (-: Kim Cooper www.narcissismcured. com Great post as always Glenn, and right on topic for us. We have the word cure in the title of our website and although we do have solutions for a problem that the mainstream says is incurable, have excellent support staff, and our products are jam packed with value, the word cure has caused so many problems for us that if I could do things over again I would not have included it. Unfortunately however it is in our URL and I am very hesitant to change that after being successfully in business for over 3 years.

Oh and BTW I look forward to having the time and money to join your club soon (-:

Kim Cooper
http://www.narcissismcured. com

]]> By: Nicholas Klein http://www.payperclicksearchmarketing.com/hidden-dangers-of-a-high-conversion-rate/comment-page-1/#comment-2321 Nicholas Klein Thu, 04 Feb 2010 00:51:10 +0000 http://www.payperclicksearchmarketing.com/?p=929#comment-2321 Awesome post Dr. G! With so many "gurus" touting high click-throughs as a sign of success it's often easy to overlook WHO you are targeting and WHY you want to attract them to you in the first place. Thanks for your insights and an excellent example. Awesome post Dr. G!

With so many “gurus” touting high click-throughs as a sign of success it’s often easy to overlook WHO you are targeting and WHY you want to attract them to you in the first place.

Thanks for your insights and an excellent example.

]]> By: Sherry http://www.payperclicksearchmarketing.com/hidden-dangers-of-a-high-conversion-rate/comment-page-1/#comment-2276 Sherry Fri, 29 Jan 2010 00:31:22 +0000 http://www.payperclicksearchmarketing.com/?p=929#comment-2276 Great post Dr. G. While at the back of my mind, I knew that the more extreme advertising was going to result in many of the issues you have pointed out. But, somehow it came together more solidly for me while reading this post. Great post Dr. G. While at the back of my mind, I knew that the more extreme advertising was going to result in many of the issues you have pointed out. But, somehow it came together more solidly for me while reading this post.

]]> By: Paul Simister http://www.payperclicksearchmarketing.com/hidden-dangers-of-a-high-conversion-rate/comment-page-1/#comment-2237 Paul Simister Mon, 25 Jan 2010 05:53:25 +0000 http://www.payperclicksearchmarketing.com/?p=929#comment-2237 Excellent point Glenn. It is certainly easy to get caught up in local optimisation at the expense of optimising the entire business. Your argument reminds me of the theory of constraint from Eli Goldratt. You've given me plenty to think about for my own blog. Excellent point Glenn.

It is certainly easy to get caught up in local optimisation at the expense of optimising the entire business.

Your argument reminds me of the theory of constraint from Eli Goldratt.

You’ve given me plenty to think about for my own blog.

]]> By: James Mangosteen Dean http://www.payperclicksearchmarketing.com/hidden-dangers-of-a-high-conversion-rate/comment-page-1/#comment-2233 James Mangosteen Dean Mon, 25 Jan 2010 03:40:15 +0000 http://www.payperclicksearchmarketing.com/?p=929#comment-2233 That's a fair point - write your ads for good products that work! Off topic, some Myastheinia Gravis are having wonderful results with alternative health treatments but wikipedia, understandably but unfortunately, only references conventional medicine. That’s a fair point – write your ads for good products that work!

Off topic, some Myastheinia Gravis are having wonderful results with alternative health treatments but wikipedia, understandably but unfortunately, only references conventional medicine.

]]> By: Shei http://www.payperclicksearchmarketing.com/hidden-dangers-of-a-high-conversion-rate/comment-page-1/#comment-2232 Shei Mon, 25 Jan 2010 02:00:09 +0000 http://www.payperclicksearchmarketing.com/?p=929#comment-2232 In an age where people are chasing after short term profits, very few companies or leaders would adopt such an approach, I suppose change will happen only when their threshold for pain is stretched. Sensible thing to do but yet many of us dont do it. In an age where people are chasing after short term profits, very few companies or leaders would adopt such an approach, I suppose change will happen only when their threshold for pain is stretched. Sensible thing to do but yet many of us dont do it.

]]> By: Gail from GrowMap http://www.payperclicksearchmarketing.com/hidden-dangers-of-a-high-conversion-rate/comment-page-1/#comment-2231 Gail from GrowMap Sun, 24 Jan 2010 21:59:56 +0000 http://www.payperclicksearchmarketing.com/?p=929#comment-2231 Only those who can think beyond black and white can be successful. Those who focus on either/or will continue to damage their client's and their own businesses. Anyone can drive cost per click down by advertising on inexpensive - but non-converting - keywords. Anyone can improve CTRs by adding certain words but if those CTRs don't convert that too is a waste of time and money. Anyone can lower cost per conversion by selling inexpensive items but if the profit per sale isn't there those lower costs are actually hurting you - not helping. You do not get to choose between more sales and a better cost per conversion. What you do get is to find the balance between more sales at the cost per conversion you prefer or less sales at a higher ROI. Those are your two choices. If your ppc manager doesn't understand that or has not explained it to you then they may not be managing your account wisely. I only recommend using someone truly intelligent like Glenn (this is his blog) if you really want to see optimum results. P.S. Glenn doesn't know me and this is coming out of the blue. I read him off and on and it is easy for me - having once made a very good living managing ppc accounts - to know he is one of the few with the wisdom to do it extremely well. Just read this post. Only those who can think beyond black and white can be successful. Those who focus on either/or will continue to damage their client’s and their own businesses.

Anyone can drive cost per click down by advertising on inexpensive – but non-converting – keywords.

Anyone can improve CTRs by adding certain words but if those CTRs don’t convert that too is a waste of time and money.

Anyone can lower cost per conversion by selling inexpensive items but if the profit per sale isn’t there those lower costs are actually hurting you – not helping.

You do not get to choose between more sales and a better cost per conversion. What you do get is to find the balance between more sales at the cost per conversion you prefer or less sales at a higher ROI.

Those are your two choices. If your ppc manager doesn’t understand that or has not explained it to you then they may not be managing your account wisely. I only recommend using someone truly intelligent like Glenn (this is his blog) if you really want to see optimum results.

P.S. Glenn doesn’t know me and this is coming out of the blue. I read him off and on and it is easy for me – having once made a very good living managing ppc accounts – to know he is one of the few with the wisdom to do it extremely well. Just read this post.

]]> By: Aaron Rashkin http://www.payperclicksearchmarketing.com/hidden-dangers-of-a-high-conversion-rate/comment-page-1/#comment-2230 Aaron Rashkin Sun, 24 Jan 2010 17:52:41 +0000 http://www.payperclicksearchmarketing.com/?p=929#comment-2230 Great point Doc. I too see many advertisers makng sales, but do not deliver their most quality content b/c the customer they\'ve attracted into their funnel with the \"easy sell ad\" wasn\'t really in the market for the back end quality they offer in the first place. Thanks for a great post! Great point Doc. I too see many advertisers makng sales, but do not deliver their most quality content b/c the customer they\’ve attracted into their funnel with the \"easy sell ad\" wasn\’t really in the market for the back end quality they offer in the first place. Thanks for a great post!

]]> By: Michelle http://www.payperclicksearchmarketing.com/hidden-dangers-of-a-high-conversion-rate/comment-page-1/#comment-2228 Michelle Sun, 24 Jan 2010 17:04:27 +0000 http://www.payperclicksearchmarketing.com/?p=929#comment-2228 Good points -- though I'm unsure what you're referring to when you mention the "Visa/MC shakeup this year." What happened? Good points — though I’m unsure what you’re referring to when you mention the “Visa/MC shakeup this year.” What happened?

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