Here’s a first.
I went for a walk with my wife this week. Before we left she stroked my head and said “honey, I think you’d better put some sun lotion on your bald spot” And just the day before, the eye doctor prescribed bifocals! False teeth can’t be too far behind.
All of which makes me painfully aware life is short. And even though I still perceive myself as young, healthy, and vibrant, I’m not going to live forever.
Which means, since building something significant online takes solid research, time, energy, and capital… you really can’t do everything. There comes a time when you have to narrow your projects, choose your weapons, double down and focus.
Or else you don’t grow old, wise, and content with your adventures (like Odysseus), you just get old.
For me this means accepting the harsh reality that nothing moves forward unless I spend 80% of my time focused on it, and asking myself the serious question “What deserves 80% of my attention this year?”
That’s what “marketing with your bald spot” means to me.
What does it mean to you?
All my best,
Dr. G 
PS - my answer this year is my marketing club and the Emotional Eating business people are watching me build successfully within it.
{ 6 comments }
You make a valid (mildly depressing) point about getting older; that time is running out and you need to drill in on what matters. Another is that we are older and wiser. We have made more mistakes and learned from them, (I NEVER make the same mistake more than four times!), gained some perspective on the arc of life, and we have less distractions from family obligations. So marketing from a bald spot means we do it from a less hectic and more “mature” state of mind. You understand that some things really do require an inhuman degree of focus, and why it is crucial to get through that to accomplish anything significant.
By the way, I just let my hair fall out. Less maintenance and the chicks seem to love it.
Thanks Ron.
I’m actually thinking about shaving totally bald and then growing my beard really long so I can comb it over my head. No one would ever know.
Why isn’t anyone else doing that?
DO NOT do a comb over! Go bald gracefully as we women have to accept gravity.Naturally balding men are far more sexier than a self imposed early baldness. Baaaaa.
Since that\’s not the back of your head Glen, it\’s impossible to assess the damage!
I\’m sure wisdom doesnt leak from the patch so don\’t worry.
It seems like this issue is coming up more and more… But maybe it’s like when you like a certain type of car and then you see it everywhere, when you never even noticed before…
At 45, I just started to read with 1X reading glasses, I can NOT keep up with the 20-somethings in Jiu Jitsu (it’s like wrestling) for more than 5 minutes without a break, etc. etc. etc..
So let’s see…”marketing with your bald spot” (for me) means I’m wise enough to STOP second guessing myself. Just do the best research I can and get on with it.
Though my first thought when you made the statement “marketing with your bald spot” triggered a copywriting principle, which is to admit the shortcomings of your product, service, whatever….. as it builds trust and confidence in the rest of your message.
Hey Glenn, i just looked at your 80/20 Way Livingston Surveys Report.
How do you score answers that have # of characters between the criteria that you established?
Example: how do you score a WHAT answer that have less than 80 characters but not bellow 20 because i can’t give it +2 nor -1? or between 80 and 255 characters? you give it 0? or how do you do it?
I appreciate your prompt response.
Alex
0 to 20 characters = -1
21 to 80 characters = 0
81 to 255 characters = +2
256+ = +5
This works perfectly fine if you’re off by a character or two at the boundaries, so don’t stress about the exactitudes, just get it done
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