OK, well, to this point advice on managing MSN and Yahoo PPC has been relatively sparse in and of itself…
But AFTER the merger, chaos and confusion rules the day.
Rocket Clicks to the rescue!
Have a listen as Jerrold Burke, one of our top Managers, reviews best practices not only for solving post-merger crises (higher costs, CPAs, loss of traffic, etc), but for working with MSN going forward.
Don’t anyone ever say I never gave you anything!
Dr. G 
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So far this has worked great for me. I\’m getting clicks at less than 1/4 of Googles cost and 3-400% more clicks at the lower cost from msn/yahoo than I am getting for the same ads on Google.
Thanks Glenn. I must admit that I tend to have a blindspot when it comers to Yahoo and MSN so this is a timely reminder Adwords isn’t everything – especially if Nick’s experience applies elsewhere and good traffic is available at a 75% discount.
Thank you Glen for this informative webcast on the new Bing/Msn.
Learned some important things that will help me a lot with managing my accounts.
It’s good to here real people talking about this stuff even if it is a one way conversation. It makes me feel like I’m not the only one in the world cutting through the ppc forest to see the trees. I did lose traffic due to the Yahoo Bing merger and I have some work to do on that now. Thanks for the insights but more importantly, thanks for the PPC voices. You really do make a difference in more ways than just PPC Glenn.
Interesting that, I’ve noticed that the click cost on Bing is much higher than Yahoo and I’m getting a fraction of the traffic I got – not too mention that my conversion rate has gone down as well. I put up a new campaign about 5 days ago and it’s had 540 imps so far and no clicks yet this one performed well on Yahoo – I’m not convinced yet!!
Stu
1- One of the accounts I transferred to Bing dropped the geo-targeting (the rest had no problem. Clicks and costs exploded with zero conversions. I contacted Bing customer support and received a no-hassle full refund – I was very impressed with the courtesy & speed of resolution.
2- If you are using geo-targeting, you need to explore exactly what cities are included. In NV under Las Vegas I found a city I didn’t recognize – under this were cities in Oregon. Under other Nevada cities I found large regions of CA and areas of NV that were no where new the area.
My biggest beef in the merger. Is that Bing did not allow us to continue to separate BING / YAHOO properties.
Searchengineman
Thank you, Glenn, for sharing this and thank you, Jerrold, for sharing your wisdom.
You hit the nail right on the head! On October 25th my traffic spiked and my cost-per-lead went way up too. Everything seemed to fall apart and you just identified the culprit – Yahoo’s thousands of search partners.
Coincidentally, I changed the search network settings to exclude the search partners just yesterday to test this. Cost-per-lead returned to normal, so you are absolutely correct!
Thanks again guys!
I have not used the either of them lately so I appreciate the update. Thank you.
The merger did screw up some of my adCenter campaigns when it first started but I’ve since learned that if you turn off the search partner networks then your conversions are more consistent and you’ll get rid of 90% of junk clicks. Since then my conversions have gone up and I’m getting an awesome ROI.
Searchengineman, have you tried using site exclusion? You may be able to separate your campaigns from Yahoo and Bing that way.
Thank you, thank you for sharing! We followed all the advice in this audio for one of our newer Adcenter clients and the initial results were stunning. Not only did we witness an increase in clicks and traffic but most importantly a significant increase in actual revenue. I would HIGHLY recommend this audio to everyone managing an Adcenter PPC campaign, even experienced users.
You’ve never given us anything….APRIL FOOLS !
Thanks Glen
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