‘Peel and stick’ is covered in the audio.

I’m an avid follower of your work and love your more considered and longer term approach to customers and market segmentation. I’m sure that it is the way to go fro my website, but …..

What does ‘peel and stick’ mean ?

BWs
James

I am very grateful for this valuable information and delicious interview with your also delicious wife (lucky you!).
I will share this priceless mp3 with every business person I know and I will be a hero again.
Thank so much Glenn!

This selection process needs to be quite stringent and exclusive … when in doubt, leave it out. If you’re having difficulty determining how relevant a given keyword might be to your ideal prospects (what percentage of searchers would be ideal for your offering) and are uncomfortable making subjective judgments for these numbers, you can either (a) do a google search and see what percent of the first page results are approximately targeting YOUR ideal audience or (b) survey that keyword and ask what they’re looking for, then tally the percentages with tremendous accuracy.

In terms of the trade offs for your time, however, it’s almost never worth the effort to do (b)

1) When you go through the H-F adwords process you keep rejecting (to me, seemingly valid) keywords, in several waves, based on numerical rankings. Yet the key to keeping a word “in” is this highly subjective “percent applicable” column. I can sometimes double the keeper adwords in my list by changing this percentage by 20 points.

2) Now you seem to imply leaving these marginal words in, but getting your butt in gear and creating more and more test machines from word-ad-landing page to see what happens.

It’s difficult to understand how you strike the proper balance.

But you need ability in several areas:

1. AdWords Editor (I\’ve been using it at least 3 years now)
2. Excel (or other spreadsheet)
3. If your ad groups get to a high number you need to be able to contact Google direct (I can) to relax your account constraints. 1 account I\’m looking at now has 749 ad groups and 1,494 ads, and 5,018 keywords.

I build all new campaigns with single keyword per ad group even if it means hundreds of ad groups. They all have the keyword either in the headline or the description line. I multivariate test several ads at the same time.

If I\’m rebuilding a campaign to split up, I either use the Editor and its keyword grouper option, or use excel to copy, paste and upload.

A key realisation I had this year was that an adwords account is nothing other than rows and columns in a spreadsheet, so if you\’re proficient with excel and editor, you can do pretty much anything you need with relative ease and speed.

BTW these ad groups often get CTR performance of 50% – 100%

BTW, our Rocket Clicks team has periodic availability to do PPC coaching at $300/hr. Just submit one of the paid consult forms at http://www.PayPerClickMuscle.com and copy and paste this message so they know I sent you directly for the PPC coaching service. If we have bandwidth, we can provide you a couple of hours. (You don’t have to hire us for management)

I sympathize with Dan, to a point. Sometimes I wish I \"had a guy\" that I could throw a few hundred bucks to, and have him look over all my campaigns and either make or suggest changes and additions to my ads, groups, negatives, keywords, content-vs-search separations etc.

But still, this is where the money is, and this is simply the work we need to do. Period. We now have the world\’s marketplaces at our fingertips, on demand, with priceless competitive intelligence within seconds. Our marketing reality is science fiction to most people.

Keep up the great work, and I can\’t wait for the Emotional Eating product.