Brian Therrien (the funny looking phone genius) shared this with me the other day, thought it was worth sharing!
Hyper Responsive Marketing for Achievement Oriented, Introspective Entrepreneurs
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{ 2 comments }
This will be the first comment that I have ever made on this type of form! Why? Because most the the stuff I hear is WHAT somebody else is trying to sell me, and
HOW it works and the only WHY is what it will do for me if I buy it.
Why is whats important to our customers and that why is more likely to give them what they want. THANK YOU.
Glenn, you and Sharon are truly a refreshing team whenever you land in my inbox, and the point you are making in this post brings me great relief. The subtle motivations that you guys have studied and shared for years are just more obvious and faster to observe online, but human behavior is not so different than when we crawled out of our caves each morning. Not really. Thanks for this insight that just got pinned to my vision board today.
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