I get a lot of questions regarding updates to the Volume Estimation techniques in my method for comparing and choosing new markets. Here’s a walk through of the EXACT and most up to date method I use for doing this!
For beginners, I recommend choosing markets where the calculation shown in the video is between 30,000 and 600,000. PPC markets underneath this volume may not be worth the effort, and those above this volume may be too brutally competitive for a newbie to make their first dollar online!
Last, these pay per click search marketing techniques are ONLY intended for use in the How To Choose Your Market method, … I use other formulas and methods for other purposes. (If you own another product of mine and are estimating volume for other reasons, please follow the formulas therein).
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Simply learning to use “Exact” and then “.csv for excel” was something that I, as a beginner, didn’t know. Thanks for sharing.
When choosing languages, I usually choose All Languages, as I also do in our adwords campaign settings, for search only campaigns.
The reason for this is, especially in non English countries, like say France…
Most users will have their browser setup in French, but they may certainly search in English…
If you choose only English, your ads would NOT show to these users; this is how the language setting is determined, what language your browser is setup for, ie. instructions, help ect.
Thanks for the tips, I’m a great fan of you and Howie.
I know I’m a serious newbie but I can’t work out how to select more than one country at a time. Everything I try just ends up with one country. I so want to be able to follow your instructions because its so useful. These stupid little things just stump me!
@Nhys, just hold down the ‘ctrl’ key on your keyboard while selecting additional countries. This may be different for macs – I’m not sure.
-WTC
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Hi Glen, I must say I am loving these videos.
It makes things so much easier and so much quicker to learn.
Thank you very much.
Tania Bale
P.S I love the knew songs you are coming up with (Keyword Song, Pigmy Song)
Hi Glenn,
Just curious as to why you are using the Yahoo bid price data in your second video – won’t this skew the results – as bid prices are usually more expensive in Google?
Google actually publish their bid prices in the same tool as your first video. They aren’t always very accurate but for the purposes of comparing a few different markets, the prices are a good guide.
To see the bid prices, go to the Keyword Tool, then in the drop-down box called “Choose columns to be displayed”, select “Show Estimated Avg. CPC”.
I also select “Show Estimated Ad Position” which shows you what the Estimated Avg. CPC relates to (default is positions 1-3).
Hi Glenn,
a simple video but I made a huge discovery for me: knowing how to extract all the data from Keyword Sugestion Tool, including search volumes per keyword. That alone will safe me hours of work!
Thank you.
Keep the good work
Carlos
Hi Glenn,
Great videos!
Was wondering why you added up the volume for the global monthly search volume instead of the local search volume.
The global monthly search volume includes traffic from all countries and languages. Since you specified your language and countries, I would have thought that you’d be adding up the local search volume.
Can you clarify?
Thanks again for sharing your insights.
David
Coming up with any kind of estimate..with Google’s tools is especially hard.
A great example of a weighted average.
But here is the problem.
The total traffic represents Google Search, Search Partners and Display network.
For simplicity:
10 positions in Adwords.
10 positions in Organic
(Don’t even get me started on the 10 pack, and universal search)
(or the fact that above the fold placements get more clicks)
You really have a only 1/20 chance of getting the click.
If the user clicks at all!
If you’ve found a magic formula around this I’m all ears.
Searchengineman
Hey Glenn its 2011 Now..Google did a major change to the Keyword Tool supposedly more accurate….does this change in anyway the keyword volume calculations.
Searchengineman
Hi, i just tried this and I couldn’t get the CPC data from this tool? I followed the instructions….did i miss something? google only showed the number of clicks not the CPC…google keyword tool…looked the same as the video but didn’t get the data ? Confused? help would be much appreciated.
You have to sign in to AdWords to get cpc these days
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