Most pay per click marketers are woefully ignorant about SEO, which is starting to become a serious liability given how things are progressing with the Adwords Quality Score algorithm. I recently interviewed Jeremy Hambly, Director of Search Engine Optimization for RocketClicks.com about how to whip a PPC site into shape for organic traffic.
After the interview, I asked Jeremy to prepare a two page PDF cheat sheat (right click and “save target as” to download it please), which you can download here.
Links to the original interview are below:
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In this powerful mp3 interview … Jeremy and I review Rocket Clicks best practices for a new SEO campaign. Implement them yourself, or have Jeremy prepare a SEO Blueprint to use on your own
{ 6 comments… read them below or add one }
Thanks for the helpful tips. I share your sentiments about PPC. Keep up the good work.
Best Regards,
Juliet
Absolutely fantastic, thanks very much for taking the time to put this together.
Great stuff, whenever I receive your emails I immediately stop everything.
Thank for the valuable information you’ve provided
Thanks for sharing.
Hi Glenn,
thanks for the download and mp3. Always great to get a new “experienced” point of view in this business, rather than the usual opinion & lies you find in so many forums, etc.
The best part of all is when you can integrate the market research you’ve gathered from PPC into your SEO! Suddenly, you start focussing on rankings for “money” keywords – those that convert the best, rather than just those with the highest number of searches &/or lowest competitive results.
It makes a HUGE difference to your results.
Eran from SEO Perth (Western Australia)