Posts tagged as:

AdWords

To Make More Money Choose Fewer Keywords

May 4, 2009

Since every keyword is a unique “conversation” online,  it’s a mistake to go after too many of them, because you’ll never be the best at marketing to any particular story.  Please watch the videos to understand why:
Part One

Part Two

For more detailed information on precisely choosing your Single Most Important AdWords keyword please see the hyper-responsive marketing [...]

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Content Network Curse

April 25, 2009

There are 2 things we at Rocket Clicks think you should NEVER do on the Adwords Content Network if you want to avoid The Content Network Curse!
This is a FREE PDF CHEAT SHEET meant as a follow up to the Content Network Curse MP3
Also, if you haven’t yet listened to “Maximum Adwords Results in Minimum [...]

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Free Perry Marshall MP3s

April 7, 2009

Just wanted to be sure you all picked up Perry Marshall’s New Free MP3s

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Conversion Testing – How Many Actions?

March 28, 2009

I’m at The System seminar and I just heard Trevo Claiborne from the Google Website Optimizer team speak.  He casually mentioned they recommend ONE HUNDRED conversions/action PER OPTION you are testing.
This is in direct contrast to the standard rules of thumb circling around the direct marketing world.  (Most say 30, or 40 maximum is plenty).
Now, [...]

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Musical Adwords Marketing

March 24, 2009

Learning direct response marketing with AdWords isn’t unlike learning to play the piano.

(Glenn’s nephew, Benjamin Richman – 6 years old, playing “Ballade”)
You may sense the power of pay per click marketing, … you may have a sense of learning something grand, … you may realize that if you’ll only stick with it and continue practicing [...]

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PPC Emotional Marketing Secret

March 20, 2009

OK!  Here’s the answer to the emotional ppc marketing puzzle I posed in yesterday’s post “emotional marketing wife loses mind” …
In yesterday’s post I told you there was a less than obvious marketing lesson for PPC marketers, and I asked people to guess what it might be. (If you go read the questions and [...]

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PPC Volume and Cost Estimation for New Markets

March 11, 2009

I get a lot of questions regarding updates to the Volume Estimation techniques in my method for comparing and choosing new markets.  Here’s a walk through of the EXACT and most up to date method I use for doing this!

For beginners, I recommend choosing markets where the calculation shown in the video is between 30,000 [...]

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Adwords Taguchi Testing Cheat Sheet

March 10, 2009

Here’s the free adwords taguchi advanced testing cheat sheet I promised you

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Emotional Adwords Marketing – Comment

March 9, 2009

Sarah left an interesting comment about our list of 37 Emotional Benefits , and one which is almost always mentioned in one form or another when we consult with large companies about their branding … essentially  ”I don’t see _____ emotion on the list”.
Here’s how the list was developed.
We started with hundreds of our own [...]

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Adwords Delusions

March 3, 2009

Here’s a fascinating observation about Adwords you’ll only hear from a shrink raised in a family of 17 psychologists, psychotherapists, and social workers.
You see, while your Dad was telling you ghost stories and taking you to baseball games, MY Dad was telling me a fascinating story about a study completed in a “mental [...]

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