Posts tagged as:

AdWords

Adwords Marketing Success – The Naked Truth

March 2, 2009

Listen, we’re all chasing the same dream … “escape the dollars for hours trap by moving some electrons around the internet using auto-piloted systems while our bankers scratch their butts and look at us curiously wondering  how it all works”
Am I right?
Now there are a lot of people out there telling you it’s easy.   In [...]

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Adwords Consulting Auction Weirdness

February 27, 2009

OK, now I’ve seen everything.  Howie Jacobson, author of Adwords for Dummies is auctioning a pay per click consultation on ebay.  
But if you think about it, he’s got the value perception, now he’s adding scarcity and a deadline … I’m betting he drives his fees above his current rates this way, maybe it’s worth [...]

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Multiple Adwords Emotions

February 21, 2009

One of the more intriguing questions on yesterday’s post about connecting the dots on emotional benefits in Adwords was “What if there are multiple emotional benefits connected to a particular feature?  How do you make sure you’re targeting the best one?”
Let me first  say this question is the one my million dollar protocol was designed [...]

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Emotional Adwords Principles – Summary

February 20, 2009

A CLOSER LOOK AT “EMOTIONAL ADVERTISING” IN ADWORDS
(A continuation from yesterday’s pay per click search marketing post!) 
There’s nothing more critical than understanding what REALLY drives the purchase of our product or service.   Most people believe in the power of emotion in ppc advertising, but the specific manner in which it yields its influence is always [...]

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Emotional Adwords Marketing

February 19, 2009

Consider the emotional difference between these two Adwords ads and see if you can surmise the principles behind the better one … they are the principles which distinguish hype from real emotional impact:
Keyword = “Hiking Boots”
AD #1: HYPEY
Freedom Hiking Boots
The Ultimate Hiking Freedom!
True Soar Freedom Boots
TrueSoarHikingBoots.com
This ad attempts to communicate the emotional benefit of freedom [...]

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Profit From Rising Adwords Costs?

February 18, 2009

SUMMARY: Most people view the rising costs of PPC advertising as an awful barrier.  But the truth is, the bar isn’t nearly as high as you think! 
- The rising costs of PPC make it hard for the riff raff to get into the game … so the marketers who remain expose boatloads of free [...]

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More Adwords Changes – I Love!

February 16, 2009

ANOTHER Adwords change … and I LOVE it!
Used to be searchers “voted” on your ad by CLICKING, and, as all adwords users are familiar with, the higher your click thru rate, the lower cost will your traffic be, and the better your quality scores.
But here’s the news.  Adwrods seems to be testing the possibility of [...]

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Beyond Peel and Stick – Adwords Success Factors

February 15, 2009

The vast majority of pay per click search marketers focus on TECHNIQUES like split testing, peel and stick, keyword research, and matching options.  Surprisingly Perry Marshall, author of  Entrepreneur’s “Ultimate Guide to Google Adwords” suggests that most beginners quickly master these Adwords fundamentals, yet are prone to ignore the REAL drivers of success.
Enjoy this 41 [...]

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Hyper Responsive PPC Marketing Questions

February 12, 2009

Part One:

Part Two

The video on Hyper Responsive Pay Per Click Search Marketing generated a number of questions I’d like to address here in 3 broad categories:
FOCUS:  Should you focus on hyper-responsive searchers and customer to the exclusion of all others?
SAMPLING:  How do you go about defining your research populations in order to study hyper-responsive searchers [...]

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10 Steps to Adwords Success

February 11, 2009

This is a summary of the 10 fundamental differences between adwords money makers and those who continually struggle … from my interview with Bryan Todd, co-author of the “Ultimate Guide to Google Adwords”.
THE FUNDAMENTAL DIFFERENCE BETWEEN ADWORDS MONEY MAKERS AND THOSE WHO CONTINUALLY STRUGGLE!
True success in Adwords often depends on your ability to honestly [...]

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