FREE MP3: Fundamental Adwords Assumptions Most Get Wrong,
Even, (And Perhaps Especially) After Years Of PPC Experience:
PPC MP3

Bryan is the co-author of the “Definitive Guide to Google Adwords” and, by Perry Marshall’s own admission, he’s “a little better” at the ppc game than Perry himself.

The interview is particularly important for people who are trying to make it in Adwords, because it’s very easy to make FAULTY
ASSUMPTIONS, especially in competitive markets.

Download or Listen to the FREE Bryan Todd MP3 here:
Pay Per Click Success MP3

Bryan’s looked carefully at literally hundreds of student’s Adwords accounts during his years as a consultant, coach, and right hand man to Perry Marshall, …

So the question I asked Bryan, over and over in many different ways during the interview was … “What REALLY distinguishes people who
‘make it’ in PPC vs. people who flop and flounder”

His answer really surprised me because it had NOTHING to do with any technical skills or marketing genius.

In fact, Bryan said that the majority of people he coaches have very little trouble ‘getting’ the basic technical aspects right.

Download or Listen to the FREE Bryan Tood MP3 here:
Adwords Success MP3

Instead, he said what really distinguishes people who win the Google game is their ability to seriously question 10 fundamental assumptions most people make about their market … things most people never think to ask themselves.

I have to tell you that the interview was so powerful for me personally (even after 5 years of running ultra successful campaigns), that I pushed out the launch date for this very project (the one you’re reading right now) while I asked myself these very
same questions.

Anyway, … get this one now and have a listen while you’re feeling open minded about it.

I think it’ll be PARTICULARLY important for you. (Even if you’ve heard some of these things before)

FREE MP3: Fundamental Adwords Assumptions Most Get Wrong

All my best,

Glenn

If you haven’t heard already, our friends at Google are
changing the rules (again!). This last change makes it
much more difficult to increase CTR and CONVERSION rates,
and lower our CPC …

But there ARE 3 solutions … and just like all the
other Adwords changes, the end result is going to be
the people in the know have an EASIER time winning the
game, because Google’s shaking out the weaker advertisers
(again).

Perry Marshall’s got this one all figured out already and will
be reviewing the method on Monday. Please go register here:

—————————————————–
Important Adwords Change Teleseminar on Monday:
http://www.HowToDoubleYourBusiness.com/AdwordsTele.php
—————————————————–

(There WILL be an MP3 of the call distributed, but
you’ve got to register. HOWEVER, Perry’s providing the
special handout that summarizes how to deal with the
new Google changes only to those who are on the live call.)

All my best,

Glenn

—————————————————–
Important Adwords Change Teleseminar on Monday:
http://www.HowToDoubleYourBusiness.com/AdwordsTele.php
—————————————————–

PS – One more thing … my partner in Rocket Clicks will be on
the call telling his whole story. Just a few weeks ago,
Jeff Hughes telephoned me to let me know he spent $20K
of his own funds IN ONE DAY (not one month) in Adwords.
He built a 50 person business starting with a single
affiliate promotion … and he now averages $200K/month
ad-spend (just for HIS business, not for any of our clients).
It’s quite a story, and there’s plenty to learn from his
trials and tribulations.

—————————————————–
Important Adwords Change Teleseminar on Monday:
http://www.HowToDoubleYourBusiness.com/AdwordsTele.php
—————————————————–

Perry Marshall originally pointed out the Adwords Display URL was the second most powerful part of the entire ad (after the headline).   Rotating domains and leaving all else equal in an ad test often produced gains of 100% or more in click thru (and sometimes also conversion).

Unfortunately, this now requires multiple ad groups.

However, there is a work-a-round which is also more powerful.  I’ve been teaching this for approximately a year not because of Google’s rules (which have only recently changed), but because it’s faster, easier, and less expensive.

The short story is … test headlines until you come up with a great one, then make your headline into a domain.

For a full explanation with an illustrated example, please download the PDF Adwords Display URL Testing Hyperdrive