Posts tagged as:

Emotional Marketing

Multiple Adwords Emotions

February 21, 2009

One of the more intriguing questions on yesterday’s post about connecting the dots on emotional benefits in Adwords was “What if there are multiple emotional benefits connected to a particular feature?  How do you make sure you’re targeting the best one?”
Let me first  say this question is the one my million dollar protocol was designed [...]

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Emotional Adwords Principles – Summary

February 20, 2009

A CLOSER LOOK AT “EMOTIONAL ADVERTISING” IN ADWORDS
(A continuation from yesterday’s pay per click search marketing post!) 
There’s nothing more critical than understanding what REALLY drives the purchase of our product or service.   Most people believe in the power of emotion in ppc advertising, but the specific manner in which it yields its influence is always [...]

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Emotional Adwords Marketing

February 19, 2009

Consider the emotional difference between these two Adwords ads and see if you can surmise the principles behind the better one … they are the principles which distinguish hype from real emotional impact:
Keyword = “Hiking Boots”
AD #1: HYPEY
Freedom Hiking Boots
The Ultimate Hiking Freedom!
True Soar Freedom Boots
TrueSoarHikingBoots.com
This ad attempts to communicate the emotional benefit of freedom [...]

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Advertising and Marketing (Sharon)

February 7, 2009

Let’s take a break from pay per click search marketing today to watch my Wife’s video all about her experience as a focus group moderator working with large brands, and the trials and tribulations they go through. (The one lesson I take away from this regarding PPC marketing is how important it is to [...]

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Hyper Responsive PPC Search Marketing

February 7, 2009

There are FIVE reasons pay per click search marketing is evolving to center on around the hyper-responsive PPC searcher:
1. The 80/20 rule means one out of 2,000 PPC visitors really matters online
2.  PPC searchers look for real points of difference, and the hyper-responsive ppc searcher knows this better than anyone
3. Hyper Responsive Pay per click [...]

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Emotional Search Engine Marketing

February 4, 2009

The thing which distinguishes the most successful adwords advertisers in ppc is their ability to immediately forge a deep emotional bond with the searcher.  The art and science of doing this is what I call “emotional search engine marketing”, … but the vast majority of search engine marketing gets this entirely wrong.  
Sure, “people buy [...]

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