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Keywords

Keyword Research for Adwords – Crucial Concept

by admin on 4:54 pm

Getting lost doing your pay per click keyword research? Join the crowd! Here’s how to get FOCUSED and UNSTUCK in your keywords fast:

Step One – Define Your “Bulls-Eye” Keyword Concept

Step Two – Gather “Bulls Eye” keywords using Google’s free keyword tool, but do NOT get carried away!

Concept

Step 2 – Part 2

Step 3 – Organize Your Keywords Quickly!

Step 4 – Do a quick traffic check for volume and bid prices

Step 5 – Stop and Make Your Bullseye Keywords Work!

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taming adwords logic

by admin on 10:12 pm

I find it horribly upsetting to see how many adwords marketers simply don’t use the reporting center.

Here’s the thing … Google uses FUZZY LOGIC to serve your ads on all but exact match keywords.

And even though Google has the best fuzzy logic around, it’s still VERY FUZZY, and the percentage of irrelevant and costly keywords (or content sites) served is frightening.

Thankfully, Adwords provides the reporting center, and there are two reports in particular of immense value … the Search Query Report, and the Content Placement Report.

They can seem overwhelming, but all you really need to do is:

1) Make sure you’ve got conversion tracking installed. (Adwords is ALL about conversion tracking … I really don’t understand how anyone makes ANY money without it)

2) Run the reports.

3) Suppress impressions on poorly performing keywords by adding them as negatives, and suppress poorly performing sites by excluding them.

There are many more valuable things you can do with these reports (like identifying keywords you hadn’t bid on for peeling and sticking into new adgroups … they’ll show up because Google broad matched them using fuzzy logic, etc., … or peeling out a great content site and putting it in a placement only campaign to more effectively manage the bids) … but these are extra credit.

Seriously, in the past 100 accounts I’ve seen, less than 5% had run these reports, leaving a huge gaping hole in the market for you!

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pay per click search marketing focus

January 29, 2009

If you had to choose ONE keyword which represented your best customer, which one would it be?   If you can’t answer that in 10 seconds or less, you’re lacking pay per click search marketing FOCUS.  
Everything on the internet is indexed by keyword.  And every ppc keyword is a conversation … a unique set of [...]

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the peel and stick MYTH in adwords

January 28, 2009

When you’ve got a keyword with low CTR in an adgroup, you should probably either delete it, or “peel and stick” it to a NEW group right?
But did you know 99% of Adwords users don’t really know HOW to peel and stick? In fact, 99% of pay per click advertisers don’t even [...]

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keyword intelligence vs. market intelligence

January 27, 2009

If I haven’t said it before there’s a HUGE difference between pay per click keyword intelligence and ppc market intelligence.
Keyword intelligence is what your fifth grade daughter can figure out using standard keyword database, or the Google Keyword Tool.
Market Intelligence is the conversation people have in their head behind every keyword search … it’s the [...]

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