Posts tagged as:

Market Intelligence

Pay Per Click Point of Difference Benefits

January 31, 2009

Hi all … here’s a follow up to this morning’s post regarding the hyper-responsive visitor.  Consider implementing this type of a ppc survey, then scoring with the Livingston 80/20 cheat sheet below:
Adwords Survey

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copywriting for adwords

January 29, 2009

Everyone talks about swipe files, tracking your competitors, etc. as fodder for your Adwords copywriting. All good advice.
Here’s something MUCH better …
Use a text box on your opt in page which asks about their needs and reasons for searching today, and make sure you’re recording the keyword group they came from. (Your programmer should [...]

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keyword intelligence vs. market intelligence

January 27, 2009

If I haven’t said it before there’s a HUGE difference between pay per click keyword intelligence and ppc market intelligence.
Keyword intelligence is what your fifth grade daughter can figure out using standard keyword database, or the Google Keyword Tool.
Market Intelligence is the conversation people have in their head behind every keyword search … it’s the [...]

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