Posts tagged as:

pay per click costs

Beyond Peel and Stick – Adwords Success Factors

by admin on February 15, 2009

The vast majority of pay per click search marketers focus on TECHNIQUES like split testing, peel and stick, keyword research, and matching options.  Surprisingly Perry Marshall, author of  Entrepreneur’s “Ultimate Guide to Google Adwords” suggests that most beginners quickly master these Adwords fundamentals, yet are prone to ignore the REAL drivers of success.

Enjoy this 41 minute, in depth psychological interview with Perry where we discuss the true guts of Adwords marketing success:

Perry Marshall – Beyond Split Testing – Adwords Success Factors MP3

Podcast: Play in new window | Download

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Adwords Success Cheat Sheet

by admin on February 9, 2009

Sorry … meant to include this Adwords Success Cheat Sheet yesterday from the interview with Bryan Todd

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Adwords Success Factors

February 9, 2009

If you haven’t done so already, please download the FREE PPC MP3 with Bryan Todd, co-author of the Ultimate Guide to Google Adwords here:
FREE MP3: Fundamental Adwords Assumptions Most Get Wrong,
Even, (And Perhaps Especially) After Years Of PPC Experience:
PPC MP3
Bryan is the co-author of the “Definitive Guide to Google Adwords” and, by Perry Marshall’s own [...]

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Hyper Responsive PPC Search Marketing

February 7, 2009

There are FIVE reasons pay per click search marketing is evolving to center on around the hyper-responsive PPC searcher:
1. The 80/20 rule means one out of 2,000 PPC visitors really matters online
2.  PPC searchers look for real points of difference, and the hyper-responsive ppc searcher knows this better than anyone
3. Hyper Responsive Pay per click [...]

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PPC Business = 1 out of 2000

February 3, 2009

As Adwords and other pay per click search engines evolve, only marketers who understand competitive ppc principles survive.
I believe the quintessential adwords marketing principle is understanding, reaching, and converting the Hyper Responsive searcher.  The hyper-responsive ppc search is the one customer out of 2,000.  (See this post on adwords marketing to understand why).

pay per click [...]

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Adwords Costs – Reduce Unsubscribe To Zero?

February 2, 2009

With adwords costs skyrocketing higher each day, it seems a shame not to spend some time talking about how to reduce UNSUBSCRIBE RATES in your email marketing.  (Furthermore, the method below can dramatically increase conversion for the right pay per click businesses, because it focusses so squarely on hyper-responsive PPC clients)
I was speaking to  Howie [...]

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