Enjoy this 41 minute, in depth psychological interview with Perry where we discuss the true guts of Adwords marketing success:

Perry Marshall – Beyond Split Testing – Adwords Success Factors MP3

FREE MP3: Fundamental Adwords Assumptions Most Get Wrong,
Even, (And Perhaps Especially) After Years Of PPC Experience:
PPC MP3

Bryan is the co-author of the “Definitive Guide to Google Adwords” and, by Perry Marshall’s own admission, he’s “a little better” at the ppc game than Perry himself.

The interview is particularly important for people who are trying to make it in Adwords, because it’s very easy to make FAULTY
ASSUMPTIONS, especially in competitive markets.

Download or Listen to the FREE Bryan Todd MP3 here:
Pay Per Click Success MP3

Bryan’s looked carefully at literally hundreds of student’s Adwords accounts during his years as a consultant, coach, and right hand man to Perry Marshall, …

So the question I asked Bryan, over and over in many different ways during the interview was … “What REALLY distinguishes people who
‘make it’ in PPC vs. people who flop and flounder”

His answer really surprised me because it had NOTHING to do with any technical skills or marketing genius.

In fact, Bryan said that the majority of people he coaches have very little trouble ‘getting’ the basic technical aspects right.

Download or Listen to the FREE Bryan Tood MP3 here:
Adwords Success MP3

Instead, he said what really distinguishes people who win the Google game is their ability to seriously question 10 fundamental assumptions most people make about their market … things most people never think to ask themselves.

I have to tell you that the interview was so powerful for me personally (even after 5 years of running ultra successful campaigns), that I pushed out the launch date for this very project (the one you’re reading right now) while I asked myself these very
same questions.

Anyway, … get this one now and have a listen while you’re feeling open minded about it.

I think it’ll be PARTICULARLY important for you. (Even if you’ve heard some of these things before)

FREE MP3: Fundamental Adwords Assumptions Most Get Wrong

All my best,

Glenn

1. The 80/20 rule means one out of 2,000 PPC visitors really matters online

2.  PPC searchers look for real points of difference, and the hyper-responsive ppc searcher knows this better than anyone

3. Hyper Responsive Pay per click visitors have huge BS detectors, so if you can satisfy them, you should satisfy your entire search market

4.  Hyper responsive ppc visitors are the best ones to give you the right pay per click BUYING LANGUAGE … the words you need to convince searchers to take out their credit cards and pay!

5. Hyper responsive marketers can help you estimate your ppc costs.

Watch this pay per click search marketing video to understand more!

Part 1:

To Lear More: Hyper Responsive Marketing Secrets

Part 2:

To Lear More: Hyper Responsive Marketing Secrets

I believe the quintessential adwords marketing principle is understanding, reaching, and converting the Hyper Responsive searcher.  The hyper-responsive ppc search is the one customer out of 2,000.  (See this post on adwords marketing to understand why).

pay per click search marketing – mp3 download

I was speaking to  Howie Jacobson today and picked up this adwords cost reducing method … very cool!

adwords costs – reduce unsubscribe rates to zero mp3 file