Posts tagged as:

Pay Per Click

Beyond Peel and Stick – Adwords Success Factors

February 15, 2009

The vast majority of pay per click search marketers focus on TECHNIQUES like split testing, peel and stick, keyword research, and matching options.  Surprisingly Perry Marshall, author of  Entrepreneur’s “Ultimate Guide to Google Adwords” suggests that most beginners quickly master these Adwords fundamentals, yet are prone to ignore the REAL drivers of success. Enjoy this [...]

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Niche Affiliate Marketing – Many Niches or One?

February 14, 2009

On Friday, in response to my hyper responsive pay per click marketing video I was asked… “How do you use this info as a super ppc affiliate when you do a huge volume – in different markets? Is there enough time to do all the research needed or do you just pick one of 2 markets [...]

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Hyper Responsive PPC Marketing Questions

February 12, 2009

Part One: Part Two The video on Hyper Responsive Pay Per Click Search Marketing generated a number of questions I’d like to address here in 3 broad categories: FOCUS:  Should you focus on hyper-responsive searchers and customer to the exclusion of all others? SAMPLING:  How do you go about defining your research populations in order [...]

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Pay Per Click Search Marketing Success

February 10, 2009

Think you can’t succeed with pay per click search marketing because of the economy?  Think again! Here are a few mega-corporations which GOT STARTED during SEVERE ECONOMIC DOWNTURNS: Proctor and Gamble: was founded in 1837 during the panic over the paper economy and at the very beginning of a serious 6 year economic decline.  They [...]

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Adwords Success Cheat Sheet

February 9, 2009

Sorry … meant to include this Adwords Success Cheat Sheet yesterday from the interview with Bryan Todd

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Adwords Success Factors

February 9, 2009

If you haven’t done so already, please download the FREE PPC MP3 with Bryan Todd, co-author of the Ultimate Guide to Google Adwords here: FREE MP3: Fundamental Adwords Assumptions Most Get Wrong, Even, (And Perhaps Especially) After Years Of PPC Experience: PPC MP3 Bryan is the co-author of the “Definitive Guide to Google Adwords” and, [...]

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Pay Per Click Back End Products

February 8, 2009

There were several important comments on yesterday’s post .   I’d like to respond to one of them in particular: Joey Atlas (a fellow PPC marketer I definite respect) asks: “Would you say the marketer who has yet to finish/complete his product (name, logo, color scheme, etc…) and website is at an advantage, in terms of [...]

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Hyper Responsive PPC Search Marketing

February 7, 2009

There are FIVE reasons pay per click search marketing is evolving to center on around the hyper-responsive PPC searcher: 1. The 80/20 rule means one out of 2,000 PPC visitors really matters online 2.  PPC searchers look for real points of difference, and the hyper-responsive ppc searcher knows this better than anyone 3. Hyper Responsive [...]

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Information Marketing vs. Digital Marketing for PPC

February 4, 2009

Most adwords and ppc marketers think of ebooks and MP3s when they consider information marketing. They’ve been sold on the high margin, zero cost of goods, automated dream of the information marketing world. But this neglects the broader purpose, and true value of information marketing in adwords, and across all PPC applications. MP3 HERE

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Emotional Search Engine Marketing

February 4, 2009

The thing which distinguishes the most successful adwords advertisers in ppc is their ability to immediately forge a deep emotional bond with the searcher.  The art and science of doing this is what I call “emotional search engine marketing”, … but the vast majority of search engine marketing gets this entirely wrong.   Sure, “people [...]

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