Posts tagged as:

Pay Per Click

Keyword Research for Adwords – Crucial Concept

February 3, 2009

Getting lost doing your pay per click keyword research? Join the crowd! Here’s how to get FOCUSED and UNSTUCK in your keywords fast:
Step One – Define Your “Bulls-Eye” Keyword Concept

Step Two – Gather “Bulls Eye” keywords using Google’s free keyword tool, but do NOT get carried away!
Concept
Step 2 – Part 2

Step 3 – [...]

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Adwords Costs – Reduce Unsubscribe To Zero?

February 2, 2009

With adwords costs skyrocketing higher each day, it seems a shame not to spend some time talking about how to reduce UNSUBSCRIBE RATES in your email marketing.  (Furthermore, the method below can dramatically increase conversion for the right pay per click businesses, because it focusses so squarely on hyper-responsive PPC clients)
I was speaking to  Howie [...]

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Pay Per Click Tools – My Favorite

February 2, 2009

Your competition has already spent
thousands testing keywords and ads …
why re-invent the wheel?
Watch this short video
and you’ll quickly see how to…

NARROW DOWN THE FIELD OF COMPETITORS TO THOSE YOU REALLY NEED TO WATCH: Find out who actually maintains successful campaigns for months at a time (know who to emulate and who to ignore)

GET THEIR COST PER CLICK: Estimate how [...]

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adwords changes

February 1, 2009

—————————————————–
Very Important Adwords Change Teleseminar on Monday:
http://www.HowToDoubleYourBusiness.com/AdwordsTele.php
—————————————————–
If you haven’t heard already, our friends at Google are
changing the rules (again!). This last change makes it
much more difficult to increase CTR and CONVERSION rates,
and lower our CPC …
But there ARE 3 solutions … and just like all the
other Adwords changes, the end result is going to [...]

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Pay Per Click Point of Difference Benefits

January 31, 2009

Hi all … here’s a follow up to this morning’s post regarding the hyper-responsive visitor.  Consider implementing this type of a ppc survey, then scoring with the Livingston 80/20 cheat sheet below:
Adwords Survey

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Hyper Responsive Adwords Marketing

January 31, 2009

What’s wrong with this statement … “Help me flood my site with Traffic?”
You don’t want a flood of VISITORS, you want VISITORS WHO BUY … that’s what’s wrong with it.   (Most people learn the hard way)
Let’s look more closely.  I’m seeing an average conversion in client accounts these days from 0.75% to 1%.   The first implication of [...]

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more split testing magic

January 30, 2009

Earlier today I introduced you to www.SuperSplitTester.com … the free utility which does the math to help you stop choosing the WRONG ads in your adwords split tests and helps you choose the one which makes you the most money PER IMPRESSION.
I wanted to explain in more detail.  Here’s the thing:
Google has everybody focused on [...]

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Split Testing – Why You’re Doing It Wrong

January 30, 2009

WARNING: “99% of Adwords Advertisers Are
Making Split Testing Decisions Using The Wrong Numbers!”
(And if you make Adwords split testing decisions based on click through OR conversion alone, you’re definitely one of them)

You can pick up the spreadsheet here
Or there’s a FREE utility to fix the problem here

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pay per click search marketing focus

January 29, 2009

If you had to choose ONE keyword which represented your best customer, which one would it be?   If you can’t answer that in 10 seconds or less, you’re lacking pay per click search marketing FOCUS.  
Everything on the internet is indexed by keyword.  And every ppc keyword is a conversation … a unique set of [...]

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the peel and stick MYTH in adwords

January 28, 2009

When you’ve got a keyword with low CTR in an adgroup, you should probably either delete it, or “peel and stick” it to a NEW group right?
But did you know 99% of Adwords users don’t really know HOW to peel and stick? In fact, 99% of pay per click advertisers don’t even [...]

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