If you’ve ever run an analysis of WHEN your customers buy from your email follow ups, most marketers will find a highly disproportionate number of buyers in the early weeks (even the early days) right after signing up.
Yet despite this very clear and convincing skew, almost NO ONE goes to the trouble of testing the ORDER of their follow up sequence.
That’s a BIG MISTAKE because, if email #12 happens to be your strongest pulling follow up, there’s a damn good chance you’ll snag more buyers by moving it closer to the sign up date when a greater proportion of your list is “in heat”
Moreover, sometimes a particular email does a better job immediately after another email, and, conversely, there are certain messages which will actually decrease the efficacy of their followers.
The bottom line is, there’s usually money on the table for marketers willing to go through the time and effort to optimize the ORDER of their email sequence.
Logistically, this can be difficult, in fact, I’ve found only one or two other people who’ve ever run these kinds of email sequencing tests.
To try and ease the burden, I’ve prepared a simple cheat sheet which outlines exactly how to do this using aweber, step by step.
I hope you find it helpful 
PS – If you REALLY want to blow out the response from your autoresponder follow ups, listen to this FREE AdWords Autoresponder MP3 and get yourself signed up for Perry Marshall’s AdWords Autoresponder Workshop.
{ 4 comments… read them below or add one }
Glenn,
Thanks so much for this cheat sheet. With the way email deliverability and readership is at the moment, anything we can do to get more response from our list is always greatly welcomed.
Glenn,
One other thing I, and I’m sure a lot of others would be interested to hear, is your take on the actual spacing of a follow-up sequence. I’m sure (knowing you) there has been some testing done on this and would love any tips on what you have found works best for you.
Thanks again.
Tremendous idea, Glenn. For an initial responder sequence of 5 letters (not counting the welcome letter), how many prospects need to go through each of the different cycles before you can find a signficant difference?
This is just a great idea Glenn. Our firm has been having trouble with this for years and we just didn’t have the time or know-how to fix it (or I should say the authority to do it myself). This cheat sheet will work wonders for me and how I operate. Thanks for sharing, the article was very helpful.