There’s a VERY important insight which pervades and ties together everything I’ve done. It took me a long time to really “get it” myself.
I’ve had hundreds of students come to me with some variation of the following “You’re obviously the guy to work with for building a solid foundation for a long term, profitable, growing business. But who do you recommend to make money NOW? I NEED money NOW!”
For the answer, please listen to the free mp3 below.
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{ 8 comments… read them below or add one }
What can I deduce from a market that does not have a clear cut #1 competitor?
Looking at my bullseye keyword and the next five top keywords, and looking at coming up on 60 days worth of adwords data, there isn’t a consistent clear cut #1.
Should I move on to another market?
Jeff – they’re definitely harder markets to crack. It means no one’s quite figured out the formula yet, and Google’s rotating impression share while people try to figure it out. It doesn’t mean you can’t crack it, but it does mean there are fewer clues to be had from reverse engineering competitors. Also, sometimes when the primary keyword in a market behaves like this (for example “adwords”), you can still find the most successful competitors if you move down the search continuum a little bit (for example “adwords tips”).
Thanks for the insight, Glenn.
A follow-up.
After a week of ads, 15k impressions, 1% CTR, 11 surveys.
Is this two strikes against this market?
How do I know when to move on?
Thanks,
Jeff… move on
Hi Glenn,
I think I’m missing something. I don’t understand what it is about those statistics that makes you decide it’s a bad market.
If there’s a 7% response rate from visitors to the landing page, doesn’t that suggest that when you add in the intelligence from the survey, split test the ads and optimise the landing page that there could be a market?
What is the clear stop sign?
Hi Glenn!
Awesome advice!
Where can I learn more on this subject of marketing continuum? Does the product you launched with Terry Dean include this \"finding dead center keyword\" methology?
Keep the good the stuff coming!
Hi Peter … the best place to start with my materials is the Hyper Responsive Marketing Club There’s also an old MP3 on this list here (note: audio quality a little lacking, content quality superb) about the Search Continuum (it’s #9 on the list)
Thank you Glenn! Already rushed to listen to the audio, which was really good!
One of the things you brought up which made me salivate of excitement was the \"Show me > Coach me > Do it for me\" continuum.
I run an advertising agency and we offer SEO services. We have been pretty successful on the \"do it for me\" market, because we have been able to develop a really efficient methodoly of work. But now I feel strongly the we need to expand into the \"show me\" and \"coach me\" markets as well. Could you elaborate on this subject, maybe sharing with us your experiencies going from a consultant to selling info products? How market research can help in segmenting leads into this two categories?
I think it could really be helpful to other business (and professionals) owners in you list.
I am purchasing everything you got!
Peter.