The Invisible Web

by admin on April 17, 2009

Did you know that there are some places online that not even Google can reach?

This is a potentially very valuable source of competitive intelligence for your business.

The thing is, search engine spiders can’t (or don’t) type in search phrases when they come upon databases. What this means for you is, there are literally thousands of catalogs, databases, and indexes you can find which your lazy competitors won’t bother to work with.

Just think “database” and add your keywords.

Suppose you sell special fish shaped trophies for fishing enthusiasts. (Hey, it’s a niche!)

Try searching Google for “fishing database”.

Here’s one I found:

http://baseportal.com

It’s a database full of individuals entering their catch information. Hmmmm … can you say “a prospect list your competitors didn’t think to look for?”

Much more to come …

G :-)

PS – We’re compiling all your survey responses and planning our tele-seminars and articles … thanks for your input!

{ 1 comment… read it below or add one }

admin 04.27.09 at 1:14 pm

No … but I realized in hindsight that the email and post on un-search engine marketing really wasn’t that helpful, so I deleted it and redirected the old URL (emailed almost a week ago) to the more useful post so people wouldn’t get a 404 error. (Hope you’ll forgive me … and thanks for your kind words otherwise)

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