Since every keyword is a unique “conversation” online, it’s a mistake to go after too many of them, because you’ll never be the best at marketing to any particular story. Please watch the videos to understand why:
Part One
Part Two
For more detailed information on precisely choosing your Single Most Important AdWords keyword please see the hyper-responsive marketing club.
To have leads and orders generated for you by PPC professionals, please visit RocketClicks.com
{ 5 comments… read them below or add one }
Thanks so much Glenn. I love your insights, and eagerly await your emails in my inbox.
Thank you for sharing this information!
how far would you take that for landing pages?
seperate landing pages just for the high volume keywords and a more generic landing page for the lower volume long tail phrases?
or just test and see what works?
thanks!
Great stuff Glenn. I am relatively new to marketing online but I had always found it strange when we are taught to write an ad specifially for each keyword and then told we need thousands of keywords. These two stategies seem to me to be incongruent. Looking at each keywords as a convesation gives clarrity to the task of creating ads for PPC.
Glenn
Some other internet marketer referred me your site and I must say this is a gem for 2011
Regards
Arindam