Here’s the first teleseminar I promised in answer to all your questions, and it addresses the general feeling of overwhelm many people have at all the details, keywords, adgroups, landing pages, and campaigns which grow out of a typical online marketing effort. (More teleseminars in the making … we’ll keep going until we’ve answered all your questions!)
Overwhelmed with your adwords account? Not sure if you’re spending the right amount of time on the right campaigns, groups, keywords, and reports? How do you know you’re getting the most bang for your buck?
Here’s a FREE MP3 with Jeff Hughes, my partner in RocketClicks.com … a man who spends as much as $20,000 PER DAY of his own money in an unbelievably huge Adwords account. Over the course of the past 4 years, Jeff’s developed a very structured and deliberate system for managing an adwords account with leverages the 80/20 principle and ensures your best thinking is applied with priority to your most important account areas … with a precision and simplicity you’ve not heard elsewhere.
I REALLY want you to list to this one … because it can dramatically improve your results and free up your time. (You’ll hear a welcome “sigh of relief” across most of my subscribers after they go through this, I’m sure)
We’ve laid out everything you need to do it yourself in this FREE MP3
Of course, if you’d like us to do it for you, just submit the Blueprint Form at Rocket Clicks today. (Our waiting list is only a few weeks at present)
Podcast: Play in new window | Download
{ 28 comments… read them below or add one }
Wow. I hadn’t even thought of splitting my keywords out into different Tiers. I understand the 80/20 principle, but couldn’t work out how to apply it to my campaign. This has been very interesting, even just knowing that people have developed a system for organizing their campaigns and keywords.
I particularly like the philosophy of doing the work up front in setting it up to make life easier going forward, and how you could then spend less time maintaining the campaign, or spend the same time on the campaign but be able to devote more time eventually to the long tail and less productive keywords.
Thanks for that MP3. I’ll be trying out this structure as soon as I can.
Andy
Thanks again – you’re awesome!
ahhhhhhhhh! Fantastic, Thanks Jeff & Dr G. It’s the best system I’ve heard.
Good stuff. I picked up the “tiers” concept from Marketing Experiments (they call it “High Performance”). What I’ve been missing is the granular approach to Tier 1 AdGroups. At NichePlayer.com we use “themed” AdGroups at all tiers. One keyword per group? Wow. Now THAT’s granular!
Q: What about geography? We find that conversion rates are vastly different by country. Should there be another layer of complexity by geography (at least USA vs Rest of World)?
Downloading the mp3 now, I’m sure it will interesting.
We are also using Tier campaigns now. I’m interested to hear your tips, thanks.
This is the best customer service that I have had in YEARS!
) and to give me an affordable price on your product! I was impressed, no you dont understand, IMPRESSED when a week after I asked, you came up with the Club AND changed your pic. If this isnt paying attention to your customers, then its DAMN good timing.
I only asked for two things from you – to change the photo on your site (you handsome devil you!
Have you been reading my mails?
Are you busy analysing me? (you never know with the shrink-types!)
Hehehehe, well done. You are really changing someone’s life in a galaxy far, far away!
Oh yes, and PS: Great MP3! Thanks!
Great stuff, although the Tiering idea is just an extension of Peel and Stick that Perry teaches isn\’t it ? Or did I miss something.
I\’d also like to know what to your thoughts are about the geographical split as one of the earlier comments mentioned, we find a huge difference in what sells where.
But a great service and I\’m sure that people who are maybe starting out with PPC will have benefited a huge amount from that information. You will have have undoubtedly saved them from burning a lot of money.
Thanks
Hey Glenn,
Great stuff, as usual. However, the recommendation to split up Google Search from the Search Network (AOL, Ask, etc…) could be a bit dated. I know it was mentioned in Adwords for Dummies for example and how to do it. And I know it used to work.
But now, even when using lower bids for the duplicate campaigns set to both Google and Search Network compared to the Google-Only one, Google messes up the data after a short while and starts showing Google Only-Impressions in the campaign set to both but having the lower bids.
Now I tried with bids lower 5, 10 and even 20% and the results are the same. This was already a while ago.
I haven’t tried a drastic 40-50% less but at that point, the ranking in the Search Network may be too low to make it worthwhile.
I do agree 100% with the premises that it would be interesting to split them up since demographics are different just like Google demographics are different from MSN for example. So I am hoping that enough people turn off the Search Network so that Google realizes that it should allow separating it (officially and thus easily) from Google Search since it may be losing money currently.
Just to clarify the above: I am really NOT talking about the content network here. Only about Search: Google Search vs. Google Partners Search.
Great Information though, keep it up!
Glenn,
Are you not loosing your good campaign history when you take keywords out and put them in near “tiered” campaigns?
Yes, and it takes a period to build up history in the new campaigns, … but if they’re managed correctly the benefits far outweigh the costs, in our experience
This question has spawned a very detailed review and internal discussion among our entire pay per click team. We anticipate addressing it specifically in a call and/or PDF of it’s own soon. Thanks! (Initially, upon reviewing several accounts it DOES look like there’s about a 20% bleed with the search separation method … the technique is still, therefore extremely effective, even if only 80% as much as it used to be … but I’m having everyone coordinate a list of steps they take to combat it)
No, the tiering is NOT just an extension of peel and stick … peel and stick is based upon CTR and relevance, this is based upon profit and click volume and addresses primarily adwords time management issues. (Go back and listen again – it’s worth it)
Thanks Dan … I follow you guys too
Yes, there IS another layer of complexity by geography … but the tiering comes first in most cases. We’ll talk more aggressively about geo-targeting in it’s own call
Hi Glenn,
Thanks for providing great info via your website. I have a question about tier 1, 2, 3. Are these actually adgroups? I got confused as the speaker mentions these as campaigns. At one point he mentions setting up separate campaigns for each google network (search, partner, content) which I do already, but states that tier 1, 2, 3 are campaigns within a network such as search. I can’t seem to setup campaigns (tier 1,2,3) under another campaign such as google search. I hope this makes sense.
Glenn,
Do you recommend we do the full livingston system if we have the resources instead of the 80/20 menthod?
Thank you
Yes, but follow the preparatory procedures in the Hyper Responsive Marketing Club first.
Hey Glenn, the last 3 audios you have shared with your list (including this one) have been some of your best.
I don’t even do Adwords (yet) but I get more marketing mind-grenades from your free content than anyone else by far, including those I have paid for! Truly.
Thanks for your genuine content and flippin-fantastic insight!
Tom Deeter
Absolutely fantastic Glenn. Very nice. I just finished listening to “THE CONTENT NETWORK CURSE” and now downloading this one. Thanks again.
Hi Glenn and Jeff,
Like I don’t have enough to read and listen to already…
Several of the members of my Ring of Fire have told me that I need to hear this. So here I am, instead of copying and pasting poetry into my Facebook profile.
Thanks, guys.
Howie Jacobson
AdWords For Dummies
Hello,
I had a question about landing page quality and the content network. Do you have the stringent LP requirements as you do on the search network.
ie. do you have to have content, nav bar etc. on the site or can it be a domain name with an affiliate review and/or opt-in page? With nothing else on the domain?
thanks
Joey… my OPINION:
Quality Score seems to be scored “normatively”, which means, to our best estimation, that Google’s got a LONG list of criteria they use to score your site, and then they adjust it based upon (a) how competitive the keyword auction is or (b) how competitive the ad-inventory is when you’re talking about the content network (c) how valuable the inventory is to them and how protective they need to be of the searcher’s experience.
Since there tends, in general, to be less competition for content network inventory (especially when doing exact URL placement targeting), and since Google doesn’t need to be as protective over the user’s experience since they’re not technically on Google itself, the content network tends to have a much “softer” set of norms as compared to search.
Still, as competition increases, you can expect to see the level of stringency increase as well. So you’re best off learning and following best practices for quality score if you plan to advertise anywhere within Google’s services.
For more info, please see http://www.FreeQualityScoreVideos.com/QualityScore1.html
To Oliver’s earlier point on separating Search from Search Partners:
This separation is an advanced technique and I’d put it at the end of the list of action items anyone might do.
I separated Search from Search Partners and it was a painful and fruitless exercise. Even though I kept widening the bid gap, it made no difference. I kept getting leakage across campaigns.
Worst part was that my client became intrigued by the concept and we ended up wasting weeks testing it out with no significant results.
Do everything else in Adwords before considering trying it.
Great information for free, excellent strategy. Nice to learn from those who spend so much on AdWords to learn how they really use it at that level – and something that we smaller players can do as well.
Hi,
This may be a stupid question, but how do you split Google search from the search partners? When I try to set up a campaign using only search partners I cannot do it because this is what shows up in Googles settings tab
- Google Search
- Search partners (requires Google search)
So, one cannot use search partners exclusively because Google requires you to activate Google search also.
Great tips thank you.
We don\’t ask for much, especially when it\’s free, grinz …. transcript available? gotta study this …..