There’s one mistake I see people make more often than any other (in both Adwords and Organic SEO), which could be defined as not having a “marketing center of gravity”.
You may THINK you know what I mean, and on the surface, you probably do. But when you watch the video below, you’ll see the IMPLICATIONS are much further reaching, and in many ways the opposite of what you currently think they are.
I can’t recommend you watch this one more highly (I know that’s kind of immodest, please don’t tell my Mom):
Center of Gravity Part ONE:
How to Do It Yourself | Coach with Glenn
Center of Gravity Part TWO:
{ 13 comments… read them below or add one }
Once again, I learn something from your blog. I am so thankful for the material you cover, it is really helping my learning curve.
You being a psychologist, can I ask, doesn’t ‘bucket’ mean what social psychologists call ‘discourse analysis?’ I’ve always thought this is the only way Google can operate because it’s all humans know.
Your product page title should contain the centre of gravity phrase and all your internal links be bread crumb links referring back to that phrase. Never call that page \’home\’ or \’index.\’ Bread crumb links are very powerful.
I got to #1 world wide for \’car comparisons\’ within hours until Google realised and knocked me off. As a matter of principle I won\’t pay for it with AdWords.
As usual you provide priceless information for free.
One can imagine the value he will get when subscribed to your unique coaching services.
This time I think I understand that I had it wrong. Instead of going after the more competitive and higher traffic volume keywords, the secret is to build credibility with longer tailed keywords that closely relate to popular keywords and attract its traffic in the process.
Brilliant!
You’re the best.
Thank you Glenn for taking the time to create this. It makes perfect sense, and it\’s such a shame that you need the spreadsheets to pummel the message into us! Awesome work. Thanks again.
Very good information …. A powerful message, by narrowing your focus you actually increase your appeal. This works on many levels, but most people don’t really get it.
Good information. It really just boils down to the basics – being relevant and knowing your audience gets you to where you want to be.
Hey Glenn,
Thanks for posting this. I just found out about the Wonder Wheel in the Definite Guide to Google Adwords 2010. Does that make me think skulled? I don’t know, but the concept is powerful. Thanks for covering it in depth. Is that the same spread sheet as in as your http://www.glennsentme.com club? I’m a member.
BTW, what do you think of the application of the Ken Gidden’s (as covered in the interview with Perry) method to the wonder wheel?
Hi Scott … it’s a different spreadsheet, just used for illustration here in public to make a point
(And no, that doesn’t make you thick skulled … I find 65% of adwords users aren’t yet aware)
Hi Glenn,
Thank you for sharing this valuable information. I love listening to your videos and I appreciate all the information that you are sharing. I am also a member of your \’hyper-responsive\’ club…and I find it worth every penny.
Thanks again!
Maria
You are the first one to comprehensively, yet simply, explain the hows and whys of the wonder wheel and, more importantly, the benefits. The graphics showing the difference between \’hiking\’ and \’hiking boots\’ said it all.
And, yes, Glenn, I did go towards the light.
Luke